Exam 1: Scope, Concepts, and Drivers of International Marketing

A subsidiary of a company from the United States incorporated in any country of the European Union is a corporate citizen of the European Union.

The ___________________________________ is defined as "individuals' conscious and unconscious reference to their own national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country."

Discuss the reasons why a U.S. company would want to form a subsidiary within the European Union.

The U.S. consumes more than 25% of worldwide products and services.

____________________ marketing activities require a substantial focus on international consumers in a particular country or countries.

Competitive pressure is frequently a driver of internationalization.

When a company believes that domestic strategies, techniques, and personnel are superior to foreign ones it is using a(n):

A company engaging in ______________________________ has the least commitment to international marketing.

What is the Self-Reference Criterion and how may it be overcome?

In which type of marketing does a firm have the least commitment to international marketing?

Emerging economies in general are less open to foreign trade and severely limit international firms operating in these markets.

Competition, regional economic integration, and technology are examples of Business Environment Drivers.

Firms where top management adopts a geocentric orientation perceive the world:

Generation X consumers in the United States and in Southeast Asia are loyal to the same soft-drink brands, wear the same brands of clothing, listen to the same music and have the same idols. This is an example of a(n) ____________________ consumer.

Cigarettes are in the late maturity stage of the product life cycle in the United States, but they are in the ____________________ stage in emerging markets worldwide.

When Ford stopped making the Escort look different in every market and moved to an identical look for all markets, it moved from a polycentric strategy to this kind of strategy.

Each subsidiary in an ethnocentric organization has its own marketing plans and objectives and operates autonomously as an independent profit center on an individual country basis.

The transition of the former _________________________ countries to a market economy has led to rapid economic development in many countries in the region and has created important new markets for international brands.

Although the product life cycle is an important marketing consideration in domestic marketing, it has little affect on the international expansion of a firm.

During the introduction stage of the product lifecycle, the core product is likely to achieve a standard in a particular industry.