Exam 6: International Marketing Research: Practices and Challenges

A(n) ___________________________________ is defined as a coordinated collection of data, systems, tools, and techniques, complemented by supporting software and hardware designed for the gathering and interpretation of business and environmental data.

Russian women focus primarily on outward appearance and strive to make a bold personal statement.

The researcher who understands that the meaning of household in the U.S. is different form the meaning of household in many developing countries understands the international constraint of:

Which of the following is not true regarding consumer segmentation studies?

Which of the following is NOT an example of distribution research?

Governments in developing countries often exaggerate poverty figures.

Discuss the strengths and weaknesses of secondary data.

_________________________ models use data of past performance to predict future market demand.

Green signifies abundance in the Amazon region and disease in the Middle East.

Most Asian consumers have low levels of brand loyalty.

The extent to which Sony's offer of financial incentives to electronics salespeople in Ahmedabad, India, is likely to increase sales of the Sony brand is an example of descriptive research.

____________________ research looks at cause and effect relationships, eliminating or controlling for other extraneous factors that may be responsible for the results.

Companies selling consumer products are especially prone to experiencing product failure in foreign markets.

Behavioral intentions studies are conducted to identify market segments, profiles of heavy product users, and occasions for consumption.

In countries where salespeople typically keep the change, it is important to price the product a few pennies below the amount that can be paid using larger currency denominations.

To estimate the anticipated adoption rate of cellular phones in Latvia, a firm identified the proportion of new adopters in Estonia, a neighboring country that shares a similar history with Latvia, but where cellular phones are widely available. This is an example of

Which consumers prefer less color and simple graphics and typography on their product packages?

In Poland and Romania, simple packaging implies

In Eastern cultures, responses are likely to be affected by "acquiescence bias" whereby consumers agree in order to please the interviewer.

Ideally, a global marketing decision support system should be