Exam 5: Consciousness

In advertising, the classical conditioning of positive responses toward products or brands may last as long as several weeks.

Dr. DiFonzo notices several students nodding in agreement as he lectures. Subsequently, his rhetoric becomes more confident and more passionate. The students have provided ______ reinforcement.

Experimental evidence supports the hypothesis that prosocial behavior among adults is related to prosocial media messages.

One reason Carlos continues to work at his job is the check he receives every two weeks.Carlos's paycheck is a(n) _____ reinforcer.

Sometimes when one calls a customer service center, one is put on hold; one does not know how long it will be before the holding behavior is reinforced by the response of an associate, and it doesn't matter what one does in the meantime. Holding a phone line is reinforced on a _____ schedule.

B.F. Skinner conducted the most influential early research on operant conditioning.

Garcia and his colleagues conducted classic demonstrations of conditioned taste aversion.

"Responses that lead to pleasurable consequences are more likely to be repeated." This is the law of:

The removal of an unpleasant stimulus following a target behavior is called _____ reinforcement.

Stimulus generalization and stimulus discrimination can explain how we develop fearful or anxious responses to stimuli.

Conditioning can override most, if not all, of an organism's instinctive behavioral tendencies.

Which statement accurately represents the main distinction between classical and operant conditioning?

Dr. Arceneaux wants his students to take advantage of online practice quizzes on his course Web site. Which of the following is the MOST effective plan to increase the number of practice quizzes completed?

According to the textbook, sexual fetishes may be explained through classical conditioning. The object of the fetish-a certain type of clothing, for example-acts as a:

Which of the following is NOT a disadvantage of using corporal punishment to discipline young children?

A _____ schedule of reinforcement is one in which reinforcement is provided after a pre-established number of responses.

Both positive reinforcement and negative reinforcement have the same effect on behavior.

Which scenario exemplifies negative reinforcement?

Candice tosses a newly purchased felt mouse across the floor; her cat chases it excitedly, clutches it in its paws, and rolls around with it. Several tosses later, her cat yawns pointedly and settles itself for a nap. The change in Candice's cat's behavior illustrates:

Primary reinforcers are also called conditioned reinforcers.