Question 1

________ products give both high immediate satisfaction and high long-run benefits.

Accepted Answer

A) Deficient 
B) Pleasing 
C) Desirable 
D) Salutary 
E) Threatening 
A) Deficient 
B) Pleasing 
C) Desirable 
D) Salutary 
E) Threatening

Question 2

Several companies, some of them operating through the Internet, offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future. These short-term loans with high-interest rates, and high penalties for late payments, are often marketed to consumers who do not have traditional bank accounts. These companies could most easily be criticized for which of the following?

Accepted Answer

A) shoddy products 
B) poorly serving disadvantaged consumers 
C) high-pressure selling 
D) high advertising and promotion costs 
E) excessive markups 
A) shoddy products 
B) poorly serving disadvantaged consumers 
C) high-pressure selling 
D) high advertising and promotion costs 
E) excessive markups

Question 3

Patents and heavy promotional spending are sometimes used to ________.

Accepted Answer

A) acquire smaller companies 
B) bear the social costs of their operations 
C) set up barriers for potential competitors wanting to enter the industry 
D) achieve economies of scale 
E) offset cultural pollution 
A) acquire smaller companies 
B) bear the social costs of their operations 
C) set up barriers for potential competitors wanting to enter the industry 
D) achieve economies of scale 
E) offset cultural pollution

Question 4

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.

Accepted Answer

A) advertising 
B) product 
C) packaging 
D) channel 
E) competitive marketing 
A) advertising 
B) product 
C) packaging 
D) channel 
E) competitive marketing

Question 5

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold."

Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.

-How could obsolescence strategies carried out by this distributor's suppliers have harmed Benning's?

Accepted Answer

Benning's could have been left with exce

Question 6

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A) design for the environment (DF
E) practices 
B) cradle-to-grave practices 
C) pollution prevention 
D) product stewardship 
E) a sustainability vision 
A) design for the environment (DF
E) practices 
B) cradle-to-grave practices 
C) pollution prevention 
D) product stewardship 
E) a sustainability vision

Question 7

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

Accepted Answer

A) declining materialism and a return to more basic values 
B) acquisition of competitors 
C) patents that create barriers to entry 
D) unfair antitrust regulations 
E) predatory pricing 
A) declining materialism and a return to more basic values 
B) acquisition of competitors 
C) patents that create barriers to entry 
D) unfair antitrust regulations 
E) predatory pricing

Question 8

The first organized consumer movement in North America took place in the early 1900s. It was fueled by which of the following?

Accepted Answer

A) rising prices 
B) worsening economic conditions 
C) unsafe merchandise 
D) scandals in the automotive industry 
E) a populous government 
A) rising prices 
B) worsening economic conditions 
C) unsafe merchandise 
D) scandals in the automotive industry 
E) a populous government

Question 9

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.

Accepted Answer

A) imports 
B) exports 
C) prices 
D) product safety measures 
E) employee morals 
A) imports 
B) exports 
C) prices 
D) product safety measures 
E) employee morals

Question 10

Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.

Accepted Answer

A) consumerism 
B) environmental sustainability 
C) sustainability vision 
D) innovative marketing 
E) sense-of-mission marketing 
A) consumerism 
B) environmental sustainability 
C) sustainability vision 
D) innovative marketing 
E) sense-of-mission marketing

Question 11

Which of the following advertising situations would least likely be considered "puffery"?

Accepted Answer

A) Mr. Clean coming to a housewife's rescue 
B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day 
C) children growing into attractive adults as a result of drinking milk 
D) a retired couple drinking a vitamin and protein shake and then going bicycling 
E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon 
A) Mr. Clean coming to a housewife's rescue 
B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day 
C) children growing into attractive adults as a result of drinking milk 
D) a retired couple drinking a vitamin and protein shake and then going bicycling 
E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

Question 12

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free legal referral service, the law firm began practicing ________ marketing.

Accepted Answer

A) consumer-oriented 
B) innovative 
C) customer-value 
D) societal 
E) sense-of-mission 
A) consumer-oriented 
B) innovative 
C) customer-value 
D) societal 
E) sense-of-mission

Question 13

How do design for environment (DFE)practices relate to product stewardship?

Accepted Answer

Product stewardship is minimizing pollut

Question 14

Canadians are unprotected from buying things under high pressure selling.

Accepted Answer

A) True 
 B)False

Question 15

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold."

Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.

-Under its previous ownership, Benning's engaged in deceptive promotion in an attempt to increase business. How could the company have increased business while avoiding deceptive promotion?

Accepted Answer

For example, Benning's could h

Question 16

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

A) Environmentalism 
B) The Charter of Rights and Freedoms 
C) Grassroots politics 
D) Consumer activism 
E) The Human Relations Movement 
A) Environmentalism 
B) The Charter of Rights and Freedoms 
C) Grassroots politics 
D) Consumer activism 
E) The Human Relations Movement

Question 17

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. Trendy Teens could most easily be criticized for which of the following?

Accepted Answer

A) deceptive promotions 
B) shoddy products 
C) high-pressure selling 
D) poor service to disadvantaged consumers 
E) planned obsolescence 
A) deceptive promotions 
B) shoddy products 
C) high-pressure selling 
D) poor service to disadvantaged consumers 
E) planned obsolescence

Question 18

According to Unilever CEO Paul Polman, people must move away from mindless consumption to ________.

Accepted Answer

A) responsible consumption 
B) reduced consumption 
C) technical consumption 
D) less pricey consumption 
E) no consumption 
A) responsible consumption 
B) reduced consumption 
C) technical consumption 
D) less pricey consumption 
E) no consumption

Question 19

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

Accepted Answer

A) deficient 
B) pleasing 
C) salutary 
D) desirable 
E) satisfying 
A) deficient 
B) pleasing 
C) salutary 
D) desirable 
E) satisfying

Question 20

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Accepted Answer

A) deficient 
B) pleasing 
C) salutary 
D) desirable 
E) threatening 
A) deficient 
B) pleasing 
C) salutary 
D) desirable 
E) threatening

________ products give both high immediate satisfaction and high long-run benefits.

Patents and heavy promotional spending are sometimes used to ________.

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

The first organized consumer movement in North America took place in the early 1900s. It was fueled by which of the following?

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.

Which of the following advertising situations would least likely be considered "puffery"?

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free legal referral service, the law firm began practicing ________ marketing.

How do design for environment (DFE)practices relate to product stewardship?

Canadians are unprotected from buying things under high pressure selling.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

According to Unilever CEO Paul Polman, people must move away from mindless consumption to ________.

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 3: Sustainable Marketing, Social Responsibility and Ethics

________ products give both high immediate satisfaction and high long-run benefits.

Patents and heavy promotional spending are sometimes used to ________.

Creating barriers to entry and predatory competition are both ________ decisions made by marketers that may be called into question under the law.

Companies can develop ________ to serve as a guide to the future, laying out how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

The first organized consumer movement in North America took place in the early 1900s. It was fueled by which of the following?

Many critics charge that the North American marketing system causes ________ to be higher than they would be under more "sensible" systems.

Which of the following advertising situations would least likely be considered "puffery"?

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free legal referral service, the law firm began practicing ________ marketing.

How do design for environment (DFE)practices relate to product stewardship?

Canadians are unprotected from buying things under high pressure selling.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

According to Unilever CEO Paul Polman, people must move away from mindless consumption to ________.

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters