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When Hancock & Dunberry Developed and Introduced New Simplified Wills

Question 72

Multiple Choice

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free legal referral service, the law firm began practicing ________ marketing.


A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission

Correct Answer:

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