Exam 3: Sustainable Marketing, Social Responsibility and Ethics

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest must be practicing consumer-oriented marketing.

A second option to restore the balance between private and public goods is to make the consumers pay the ________ costs.

The two major movements to keep business in line are environmentalism and ________.

Citizen concerns about marketing practices will usually lead to public attention and legislative proposals

The Competition Bureau in Canada takes action on customer complaints about deceptive practices.

Briefly describe the ways marketing is accused of harming the consumer.

How is the societal marketing concept related to marketing ethics?

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies. Problems involved include which of the following?

The management strategy of environmental sustainability focuses on developing ways to sustain the environment while also producing profits.

Marketers respond to charges of planned obsolescence with the following.

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers would most likely respond to this criticism by arguing that advertising adds ________.

What are two risks a company takes when producing shoddy, harmful, or unsafe products?

Which of the following is the best example of a desirable product?

According to the authors, which of the following is an example of cultural pollution?

Which of the following is a sustainable marketing principle?

Describe the five principles of sustainable marketing.

Companies must decide what principle they should use as a guide on issues of ethics and social responsibility. Which one of the following is likely to be the least common philosophy to accomplish this end?

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

Critics of the North American economic marketing system have charged that marketers have created a culture in which people are judged by what they ________.

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement. What is this called?