Exam 3: Sustainable Marketing, Social Responsibility and Ethics

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold." Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. -According to various possibilities highlighted in the textbook, in what ways might Mr. Eagle have previously "harmed" consumers?

A major step in regulating "unfair or deceptive acts or practices" was the development of the ________.

The societal marketing challenge for makers of which type of product is to add long-run benefits without reducing the product's attracting qualities?

The marketing concept recognizes that organizations thrive from day to day by determining ________ of target group customers and fulfilling those more effectively and efficiently than competitors do.

In the progress toward environmental sustainability, a company must first strive for pollution prevention and product stewardship before developing "beyond greening" plans.

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold." Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. -Explain how Mr. Eagle's mission may change under a sense-of-mission marketing approach.

Consumer activism's early beginnings were fueled by rising prices, conditions in the meat industry, and scandals in the drug industry in the early 1900s.

Karl Lagaros, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and emails to unwanted direct mail and catalogues to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________.

Which of the following is a traditional sellers' right?

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold." Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. -With a consumer-oriented marketing plan, what would be Benning's primary focus?

How is consumer-oriented marketing different from customer-value marketing?

What is the difference between salutary products and desirable products?

Why are critics concerned about companies acquiring competitors?

Companies that "greenwash" ________.

Adbusters, a social critic group from Vancouver, sponsors the Buy Nothing Day campaign. The campaign asks people to stop shopping for one day and to reflect on future purchases. This campaign is in response to criticism about the North American marketing system for creating ________

The societal marketing challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

When a company views and organizes its marketing activities from only the consumer's point of view, it is practicing societal marketing.

Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________.

The overselling of private goods results in ________, such as cars causing traffic jams, air pollution, injuries, and deaths.

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________.