Question 1

How does environmentalism contribute to "responsible consumption"?

Accepted Answer

"Responsible consumption" means not only

Question 2

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

Accepted Answer

A) selling situations with long-time customers 
B) selling situations with new customers with a high likelihood of becoming repeat customers 
C) selling situations with a company's most highly valued customers 
D) one-time selling situations 
E) selling situations with dissatisfied customers 
A) selling situations with long-time customers 
B) selling situations with new customers with a high likelihood of becoming repeat customers 
C) selling situations with a company's most highly valued customers 
D) one-time selling situations 
E) selling situations with dissatisfied customers

Question 3

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.

Accepted Answer

A) Consumer activism 
B) Environmentalism 
C) Social responsibility 
D) Enlightened marketing 
E) Sense-of-mission marketing 
A) Consumer activism 
B) Environmentalism 
C) Social responsibility 
D) Enlightened marketing 
E) Sense-of-mission marketing

Question 4

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold."

Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.

-If Benning's, under its new owner, were to adopt a policy of environmental sustainability, on what would it focus?

Accepted Answer

Benning's could focus on pollu

Question 5

Compare the consumer activism and environmentalism movements.

Accepted Answer

Consumer activism is an organized social

Question 6

Which of the following statements is not true?

Accepted Answer

A) Bribery is illegal in Canada. 
B) Kickbacks are illegal in Canada. 
C) Different countries have different levels of corruption. 
D) A Canadian company must lower its ethical standards to compete effectively in countries with low standards. 
E) Worldwide bribery is a large "business," constituting over $1 trillion per year. 
A) Bribery is illegal in Canada. 
B) Kickbacks are illegal in Canada. 
C) Different countries have different levels of corruption. 
D) A Canadian company must lower its ethical standards to compete effectively in countries with low standards. 
E) Worldwide bribery is a large "business," constituting over $1 trillion per year.

Question 7

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Accepted Answer

A) value 
B) societal 
C) sense-of-mission 
D) consumer-oriented 
E) customer-value 
A) value 
B) societal 
C) sense-of-mission 
D) consumer-oriented 
E) customer-value

Question 8

Describe the three different categories of deceptive marketing practices.

Accepted Answer

Deceptive pricing includes practices suc

Question 9

Conflicts can arise when Canadian companies conduct business in Denmark and Germany, countries that are only in the beginning stages of policy formulation.

Accepted Answer

A) True 
 B)False

Question 10

Is environmental sustainability possible? Explain.

Accepted Answer

Environmental sustainability involves th

Question 11

Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened?

Accepted Answer

A) Albatross refused to advertise sale prices in the local paper. 
B) Albatross lured customers to the store for a bargain that is out of stock. 
C) Albatross advertised a large price reduction from a phony high retail list price. 
D) Albatross misrepresented a product's features in an ad. 
E) any of the above 
A) Albatross refused to advertise sale prices in the local paper. 
B) Albatross lured customers to the store for a bargain that is out of stock. 
C) Albatross advertised a large price reduction from a phony high retail list price. 
D) Albatross misrepresented a product's features in an ad. 
E) any of the above

Question 12

How does a firm benefit from innovative marketing?

Accepted Answer

Innovative marketing requires that the c

Question 13

What is meant by cultural pollution? Give two examples.

Accepted Answer

Cultural pollution is the constant assau

Question 14

TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services.

Accepted Answer

A) promotional 
B) safety 
C) health 
D) distribution 
E) social 
A) promotional 
B) safety 
C) health 
D) distribution 
E) social

Question 15

What are deficient products?

Accepted Answer

A) products that have neither immediate appeal nor long-run benefits 
B) products that give high immediate satisfaction but only hurt consumers in the long run 
C) products that have low appeal but may benefit consumers in the long run 
D) products that are either unsafe or inferior 
E) any product in the decline stage of the product life cycle 
A) products that have neither immediate appeal nor long-run benefits 
B) products that give high immediate satisfaction but only hurt consumers in the long run 
C) products that have low appeal but may benefit consumers in the long run 
D) products that are either unsafe or inferior 
E) any product in the decline stage of the product life cycle

Question 16

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold."

Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward.

-Might product stewardship be a major focus for Benning's under its new ownership? Explain.

Accepted Answer

Product stewardship is not likely to be

Question 17

Marketers are most effective when they appeal to ________ rather than when they ________.

Accepted Answer

A) exciting new inventions; use old ones 
B) teenagers; target older people 
C) existing wants; attempt to create new ones 
D) emotions; appeal to actual needs 
E) the mass market; appeal to market segments 
A) exciting new inventions; use old ones 
B) teenagers; target older people 
C) existing wants; attempt to create new ones 
D) emotions; appeal to actual needs 
E) the mass market; appeal to market segments

Question 18

It is most accurate to say that the 2008-2009 recession has resulted in which of the following?

Accepted Answer

A) an overselling of private goods 
B) a widespread disbelief in the possibility of achieving prosperity 
C) a decline in conspicuous spending 
D) an increase in materialism 
E) the elimination of false wants 
A) an overselling of private goods 
B) a widespread disbelief in the possibility of achieving prosperity 
C) a decline in conspicuous spending 
D) an increase in materialism 
E) the elimination of false wants

Question 19

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Accepted Answer

A) Consumerism 
B) Environmentalism 
C) Environmental sustainability 
D) Social responsibility 
E) Ethical decision making 
A) Consumerism 
B) Environmentalism 
C) Environmental sustainability 
D) Social responsibility 
E) Ethical decision making

Question 20

In response to charges of cultural pollution, marketers should ________.

Accepted Answer

A) target their communications as much as possible 
B) stop creating false wants 
C) stop creating too much materialism 
D) lower promotion costs 
E) use social media only 
A) target their communications as much as possible 
B) stop creating false wants 
C) stop creating too much materialism 
D) lower promotion costs 
E) use social media only

How does environmentalism contribute to "responsible consumption"?

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.

Compare the consumer activism and environmentalism movements.

Which of the following statements is not true?

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Describe the three different categories of deceptive marketing practices.

Conflicts can arise when Canadian companies conduct business in Denmark and Germany, countries that are only in the beginning stages of policy formulation.

Is environmental sustainability possible? Explain.

Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened?

How does a firm benefit from innovative marketing?

What is meant by cultural pollution? Give two examples.

What are deficient products?

Marketers are most effective when they appeal to rather than when they .

It is most accurate to say that the 2008-2009 recession has resulted in which of the following?

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

In response to charges of cultural pollution, marketers should ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 3: Sustainable Marketing, Social Responsibility and Ethics

How does environmentalism contribute to "responsible consumption"?

In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?

________ is an organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.

Compare the consumer activism and environmentalism movements.

Which of the following statements is not true?

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Describe the three different categories of deceptive marketing practices.

Conflicts can arise when Canadian companies conduct business in Denmark and Germany, countries that are only in the beginning stages of policy formulation.

Is environmental sustainability possible? Explain.

Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened?

How does a firm benefit from innovative marketing?

What is meant by cultural pollution? Give two examples.

What are deficient products?

Marketers are most effective when they appeal to ________ rather than when they ________.

It is most accurate to say that the 2008-2009 recession has resulted in which of the following?

________ is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

In response to charges of cultural pollution, marketers should ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Segmentation, Targeting, and Positioning

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Marketers are most effective when they appeal to rather than when they .