Exam 3: Sustainable Marketing, Social Responsibility and Ethics

A company must lower its ethical standards to successfully conduct business in countries with lower standards.

A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product. Critics would likely charge that promotion for the branded flu medicine adds only ________ to the product rather than functional value.

Innovative marketing is ________.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits. Xorbate Blue is best classified as a pleasing product.

Recently, a class-action lawsuit was brought against McDonald's, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of many "fast food" menu items. These critics are concerned that the fast food industry is pushing ________.

A long-standing charge against intermediaries is that they mark up prices beyond the ________.

Explain how a firm benefits from using sense-of-mission marketing.

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.

Deceptive marketing practices fall into three groups: deceptive ________, deceptive ________, and deceptive ________.

Basic consumers rights have led to more specific proposals from consumerists, such as nutritional and ingredient labeling.

Identify the social costs of increased automobile ownership, and then describe two options for restoring the balance between private and public goods. Give specific examples.

________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.

Perceived obsolescence might involve which of the following?

What is the difference between deficient products and pleasing products?

What is involved in pollution prevention? Give at least one example.

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened?

What can conscientious marketers do to act ethically when faced by ethical dilemmas?

Consumers can rarely buy functional versions of highly promoted branded products at lower prices.