Exam 3: Sustainable Marketing, Social Responsibility and Ethics

Why is environmentalism especially challenging for global marketers?

Design for environment (DFE)involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or ________.

It is most accurate to say that within a company, ethics and social responsibility require a ________.

How do resellers answer criticism of the high costs of distribution?

The Canadian Marketing Association has created a mission statement that includes which of the following?

Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates the product's ________ or ________.

When a company chooses which principle to follow on issues of ethics and social responsibility, there are two common philosophies to use as guides: first, let the free market and legal system decide, and second, let individual managers and companies choose.

Bribery is illegal for Canadian firms.

Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.

What do most companies today focus on when it comes to protecting the environment?

What types of firms adopt sustainability visions?

International companies have found it difficult to develop ________ environmental practices that work everywhere.

Explain why most marketers avoid deceptive practices.

"Marketers at Hershey's Kisses took normal chocolate, gave it a cutesy name and advertised it as a romantic chocolate. Now they charge a higher price. The marketers are just gouging on the regular chocolate." How would a marketer respond to this challenge?

When responding to consumer complaints about high prices, marketers often explain that consumers do not understand the costs involved that justify the prices.

Environmentalists assert that the marketing system's goal should be to maximize ________.

Companies emphasizing ________ are developing "green marketing" programs that eliminates or minimizes waste before it is created.

Donald Eagle acquired Benning's at a low point. The distributor of automotive parts and accessories had been criticized for a number of wrongdoings. Without fully realizing the extent of Benning's problems, Mr. Eagle purchased the distributorship in hopes of turning it around. "But the harder I work," Mr. Eagle admitted, "the more Benning's earlier problems seem to unfold." Donald Eagle began to rethink his strategy, trying to put a sound plan in place that would allow Benning's to move forward. -What possible social costs may have previously been associated with Benning's?

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising "noise."