Exam 12: Retailing and Wholesaling

Which types of stores are characterized by specialty goods for which customers need assistance and higher operating costs that are passed along to customers as higher prices?

What might be a major concern for a high-end designer whose merchandise is sold through factory outlets?

________ refer to two or more outlets that are commonly owned and controlled.

How are retailers classified based on the amount of service they provide to customers? Provide examples of each service level to illustrate your response.

Flax is a chain of stores that carries several product lines including clothing, home furnishings, and household appliances. Each line is operated as a separate department, and employees are available to assist and advise customers in every phase of the shopping process. Flax is most likely a ________.

Rhonda recently entered into a contractual agreement with StellarCutz, a national chain of affordable, walk-in hair salons. Under the agreement, Rhonda uses the StellarCutz trade name and receives support from StellarCutz in terms of business methods and processes. Rhonda paid a start-up fee to StellarCutz and will pay annual licensing fees for the use of the StellarCutz brand. Which of the following best describes Rhonda's business?

Category killers are superstores that carry a deep assortment of a particular product line.

Dina loves branded apparel and accessories but cannot afford to buy them too often. Fortunately, Dina lives close to an off-price retail store that is owned and operated by a famous brand. The company utilizes this store to sell its surplus, discontinued, or irregular goods at significantly lower costs. The retail store is best referred to as a ________.

In Canada, online retail growth rates are ________.

How can discount stores sell merchandise at lower prices?

Explain how wholesalers add value for a producer.

A convenience store ________.

PennyLane Retailers believe in a do-it-yourself approach, and their stores are designed for consumers who are willing to perform their own locate-compare-select process. PennyLane is an example of a full-service retailer.

Amex Retail, the largest and oldest retail chain in America, was recently recognized as one of the most influential companies in the U.S. The company aims to capitalize on this opportunity by implementing major marketing activities to capture the attention of consumers, politicians, and environmentalists. The company was one of the first to do away with plastic bags, and the public relations division is contemplating the adoption of additional green retailing practices. Would this move reflect sound business tactics? What other measures can Amex Retail take in this direction?

C & G Retail, a chain of local supermarkets, procures all its goods directly from the producers' factories. This type of wholesaling is usually done in ________.

Which of the following is not a good practice in social media for retailing?

Which of the following statements is true of shopping centres?

Retailers use digital technologies to ________.

________ refer to retailers that sell standard merchandise at lower prices by accepting lower margins and selling higher volume.

Which of the following is most likely the greatest factor in the increasingly short life cycle of new retail forms?