Exam 3: Sustainable Marketing, Social Responsibility and Ethics

Baker Enterprises produces several new products that have low immediate appeal but may benefit consumers in the long run. What is the most accurate classification of these products?

"Pleasing" products have low appeal but may benefit consumers in the long run.

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of ________.

Critics point out that in the drug industry, where a pill costing five cents to make may cost the consumer $2 to buy. This is an example of which of the following?

When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.

Cultural pollution can be described as ________.

Examples of pleasing products include ________.

Other than marketing, what other sources might be responsible for the high level of materialism in North American culture?

Buyers have rights. Which of the following is not a buyer's rights in Canada?

Seatbelts are considered to be "salutary" products.

How do consumer activism and environmentalism affect marketing strategies?

Why do critics see the North American interest in material things as a matter of false wants created by marketing?

A common accusation aimed at marketers is that they make you buy things you don't need.

Critics of the marketing system are most likely to charge that intermediaries ________.

One major issue in foreign trade is bribery. According to a study by the World Bank bribery and corruption are least likely to be a problem in which of the following countries?

________ persuades people to buy goods they had no thought of buying.

The high failure rate of new products shows that companies are not able to ________.

The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

ABC, Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. ABC, Inc. hopes to recover many of these products when they reach the end of their lifecycle and reuse components in new products. ABC, Inc. is in the ________ stage of environmental sustainability.

Explain how marketers and marketing critics disagree about the psychological value of advertising.