Exam 3: Sustainable Marketing, Social Responsibility and Ethics

Advertising "puffery" is a term for ________.

Critics of marketing believe that sellers have more power than buyers.

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?

New World Food Supplements continuously seeks real product and marketing improvements. New World is involved in consumer-oriented marketing.

Identify the major social criticisms of marketing.

The major criticisms of marketing include harming consumers through high prices, deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged countries.

In sense-of-mission marketing, a company defines its mission in broad social terms rather than narrow product terms.

The ________ specifically focuses on future company needs rather than both future company and future customer needs.

The finest guidelines can be relied upon to resolve all the difficult ethical situations that marketers face.

Critics say marketing is seen as creating false wants that benefit ________ more than ________.

Chet's House of Furniture produces one type of chair in one colour. Competing restaurants, Bonnie's Restaurants and Billy's Restaurants, are both picking up 30 chairs today and paying cash. Chet's House of Furniture is legally allowed to charge Bonnie's and Billy's different amounts.

Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

Sunset Lawn Service puts most of its resources into value-building marketing investments. The management at Sunset is practicing consumer-oriented marketing.

Which of the following is a potential advantage of the practice of acquisition?

A company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age)nonsmokers, most likely follows which of the following philosophies?

Consumer advocates call for which of the following additional consumer rights?

Xavier Rentals, Inc., is now looking into the future and working internally on beyond greening, which is called ________.

Compare and contrast the four types of products in the societal classification of products.

Many marketers have been accused of overselling private goods at the expense of public goods because many private goods require more public services that are usually not forthcoming.

Why might salespeople use high-pressure selling tactics that do not lead to long-term relationships with customers?