Question 1

An attractive feature of Instagram is that users tend to be:

Accepted Answer

A) highly educated with incomes above $100,000. 
B) young and male. 
C) young and primarily of a minority race. 
D) young, wealthy, and female. 
A) highly educated with incomes above $100,000. 
B) young and male. 
C) young and primarily of a minority race. 
D) young, wealthy, and female.

Question 2

It has been estimated that about 20 percent of a brand's fans generate about 80 percent of a brand's social buzz.

Accepted Answer

A) True 
 B)False

Question 3

Identify the major categories of social networks and describe each.

Accepted Answer

General social networking sites are broa

Question 4

Instagram presents the largest source of display ads of all social networks.

Accepted Answer

A) True 
 B)False

Question 5

Functions of social listening include each of the following except:

Accepted Answer

A) react to negative comments. 
B) gather topics for branded content. 
C) detect patterns or shifts in views of consumers. 
D) generate sales leads. 
A) react to negative comments. 
B) gather topics for branded content. 
C) detect patterns or shifts in views of consumers. 
D) generate sales leads.

Question 6

When consumers re-post television or internet ads they have seen to YouTube, in most cases it is ads they do not like.

Accepted Answer

A) True 
 B)False

Question 7

The utilization of social media and/or social networks to market a product, company, or brand is:

Accepted Answer

A) social media marketing. 
B) social media. 
C) a social network. 
D) social bookmarking. 
A) social media marketing. 
B) social media. 
C) a social network. 
D) social bookmarking.

Question 8

Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?

Accepted Answer

A) Positive social media may not cause a sales increase, but negative social media causes a sales decline. 
B) Social media does not have any impact on sales. 
C) The amount of social media mentions has an impact on sales. 
D) Social media sentiment does not impact sales, but social media mentions does impact sales. 
A) Positive social media may not cause a sales increase, but negative social media causes a sales decline. 
B) Social media does not have any impact on sales. 
C) The amount of social media mentions has an impact on sales. 
D) Social media sentiment does not impact sales, but social media mentions does impact sales.

Question 9

A company-sponsored blog can provide each of the following benefits except:

Accepted Answer

A) it can ease a shopper's fear about purchasing from a particular company. 
B) the comments on the blog give individuals an idea of how the company treats its customers. 
C) individuals can post any type of negative comments without fear it will be deleted. 
D) the blog can provide a means for the company to release information. 
A) it can ease a shopper's fear about purchasing from a particular company. 
B) the comments on the blog give individuals an idea of how the company treats its customers. 
C) individuals can post any type of negative comments without fear it will be deleted. 
D) the blog can provide a means for the company to release information.

Question 10

While social listening is important because it gives brands an idea of what people think, brands must be careful, however, because consumers are hesitant about speaking how they really feel on social media networks.

Accepted Answer

A) True 
 B)False

Question 11

Primary Pinterest users tend to have all of the following demographic characteristics except:

Accepted Answer

A) under 50 years of age. 
B) African American. 
C) some college. 
D) female. 
A) under 50 years of age. 
B) African American. 
C) some college. 
D) female.

Question 12

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

Accepted Answer

A) content seeding. 
B) viral marketing. 
C) consumer-generated reviews. 
D) real-time marketing. 
A) content seeding. 
B) viral marketing. 
C) consumer-generated reviews. 
D) real-time marketing.

Question 13

Social listening by brands is important because it:

Accepted Answer

A) provides insights into what individuals think about the brand. 
B) provides a mechanism for brands to react to negative comments. 
C) offers two-way communications, which enhance a brand's image. 
D) increases brand exposure and engages fans with the brand. 
A) provides insights into what individuals think about the brand. 
B) provides a mechanism for brands to react to negative comments. 
C) offers two-way communications, which enhance a brand's image. 
D) increases brand exposure and engages fans with the brand.

Question 14

Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies.

Accepted Answer

A) True 
 B)False

Question 15

Social media marketing campaigns designed for global markets face challenges due to language differences, social norms, and technology differences.

Accepted Answer

A) True 
 B)False

Question 16

A social structure of individuals and/or organizations that are tied together in some manner is:

Accepted Answer

A) social media marketing. 
B) social media. 
C) a social network. 
D) social bookmarking. 
A) social media marketing. 
B) social media. 
C) a social network. 
D) social bookmarking.

Question 17

A measure of the number of fans, friends, or followers a brand has in social media is:

Accepted Answer

A) buzz frequency. 
B) frequency. 
C) reach. 
D) brand buzz. 
A) buzz frequency. 
B) frequency. 
C) reach. 
D) brand buzz.

Question 18

Functions of social listening include each of the following except:

Accepted Answer

A) identify brand advocates. 
B) predict trends. 
C) improve search rankings on search engines. 
D) detect problems with the product. 
A) identify brand advocates. 
B) predict trends. 
C) improve search rankings on search engines. 
D) detect problems with the product.

Question 19

Interactive blogs allow visitors to make comments or posts on the blog.

Accepted Answer

A) True 
 B)False

Question 20

Issues faced in implementing an international social media marketing campaign include each of the following except:

Accepted Answer

A) language. 
B) social norms. 
C) technology. 
D) employees. 
A) language. 
B) social norms. 
C) technology. 
D) employees.

An attractive feature of Instagram is that users tend to be:

It has been estimated that about 20 percent of a brand's fans generate about 80 percent of a brand's social buzz.

Identify the major categories of social networks and describe each.

Instagram presents the largest source of display ads of all social networks.

Functions of social listening include each of the following except:

When consumers re-post television or internet ads they have seen to YouTube, in most cases it is ads they do not like.

The utilization of social media and/or social networks to market a product, company, or brand is:

Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?

A company-sponsored blog can provide each of the following benefits except:

While social listening is important because it gives brands an idea of what people think, brands must be careful, however, because consumers are hesitant about speaking how they really feel on social media networks.

Primary Pinterest users tend to have all of the following demographic characteristics except:

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

Social listening by brands is important because it:

Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies.

Social media marketing campaigns designed for global markets face challenges due to language differences, social norms, and technology differences.

A social structure of individuals and/or organizations that are tied together in some manner is:

A measure of the number of fans, friends, or followers a brand has in social media is:

Functions of social listening include each of the following except:

Interactive blogs allow visitors to make comments or posts on the blog.

Issues faced in implementing an international social media marketing campaign include each of the following except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: Social Media

An attractive feature of Instagram is that users tend to be:

It has been estimated that about 20 percent of a brand's fans generate about 80 percent of a brand's social buzz.

Identify the major categories of social networks and describe each.

Instagram presents the largest source of display ads of all social networks.

Functions of social listening include each of the following except:

When consumers re-post television or internet ads they have seen to YouTube, in most cases it is ads they do not like.

The utilization of social media and/or social networks to market a product, company, or brand is:

Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?

A company-sponsored blog can provide each of the following benefits except:

While social listening is important because it gives brands an idea of what people think, brands must be careful, however, because consumers are hesitant about speaking how they really feel on social media networks.

Primary Pinterest users tend to have all of the following demographic characteristics except:

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

Social listening by brands is important because it:

Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies.

Social media marketing campaigns designed for global markets face challenges due to language differences, social norms, and technology differences.

A social structure of individuals and/or organizations that are tied together in some manner is:

A measure of the number of fans, friends, or followers a brand has in social media is:

Functions of social listening include each of the following except:

Interactive blogs allow visitors to make comments or posts on the blog.

Issues faced in implementing an international social media marketing campaign include each of the following except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters