Exam 9: Social Media

Most Facebook users are located within the United States.

A social network is:

The primary disadvantage of a company deleting negative comments on its branded blog is it:

Because mistakes can generate social buzz, it can be used as an effective content seeding strategy.

General social networking sites:

The concept of real-time marketing within social media originated with:

If Comcast wants to reach minorities, especially African-Americans and Hispanics, the best social media networking site is:

The two frequently reported reasons for brands to develop a social media marketing campaign are to:

The social media networking site most likely to influence purchases is:

Social media is any digital tool or venue that allows individuals to socialize on the web or in person.

All of the following statements about Facebook are true except:

The most frequently used incentives in content seeding programs are:

Adrienne noticed that sharing a message about a new Louis Vuitton fashion show with her friends allowed her to see some of the new fashions before the show took place. This type of content seeding is an example of:

Sparks and Honey is a digital agency that monitors social chatter. In addition to counting brand mentions in social media, the company produces a sentiment score that indicates:

Best Buy has been at the forefront of customer-generated reviews.

Influencer marketing involves an individual marketing a brand through social media.

Give a broad overview of Facebook and its appeal to marketers.

Social listening can be an excellent source of ideas for branded content pages.

The primary reasons consumers follow a brand is to keep up with the brand's activities and to receive special deals or take part in a contest or sweepstake.

A blog produced by a brand offers the firm's marketing personnel, as well as visitors, the most freedom in posting material and making comments.