Question 1

Niche social networking sites are broadly focused and are designed to appeal to all demographics, regardless of gender, age, race, income or education.

Accepted Answer

A) True 
 B)False

Question 2

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

Accepted Answer

A) True 
 B)False

Question 3

The new Federal Trade Commission ruling that blogs sponsored by individuals must openly state they are being sponsored refers to which type of blog?

Accepted Answer

A) A branded blog created by a brand 
B) A blog that is sponsored by a brand 
C) An individual's blog that has no affiliation with any brand 
D) Any type of blog where a brand name is mentioned 
A) A branded blog created by a brand 
B) A blog that is sponsored by a brand 
C) An individual's blog that has no affiliation with any brand 
D) Any type of blog where a brand name is mentioned

Question 4

Vloggers are not paid, because doing so would make them less authentic.

Accepted Answer

A) True 
 B)False

Question 5

Marketing messages passed from one individual to another through some form of internet technology is:

Accepted Answer

A) interactive marketing. 
B) cyberbranding. 
C) viral marketing. 
D) brand spiraling. 
A) interactive marketing. 
B) cyberbranding. 
C) viral marketing. 
D) brand spiraling.

Question 6

Approximately 42 percent of online consumers use multiple social networking sites.

Accepted Answer

A) True 
 B)False

Question 7

Wholly Guacamole built its brand name and sales by leveraging social media and building an effective direct response marketing program.

Accepted Answer

A) True 
 B)False

Question 8

Brand advocates need to display a commitment to the brand either by their purchases of the brand or their emotional connection to the brand. Both are not necessary.

Accepted Answer

A) True 
 B)False

Question 9

The keys to successful viral marketing campaigns include all of the following except:

Accepted Answer

A) use Web analytics to determine the best approach. 
B) focus on the product or business. 
C) offer an incentive. 
D) make it personal. 
A) use Web analytics to determine the best approach. 
B) focus on the product or business. 
C) offer an incentive. 
D) make it personal.

Question 10

The most popular topics featured on Pinterest are:

Accepted Answer

A) fashion and food. 
B) sports and exercise. 
C) hobbies and special events. 
D) video ads and funny personal photos. 
A) fashion and food. 
B) sports and exercise. 
C) hobbies and special events. 
D) video ads and funny personal photos.

Question 11

To be effective, persons serving as influencers in influence marketing programs must be deemed authentic and not as paid spokespersons for companies.

Accepted Answer

A) True 
 B)False

Question 12

In listening to social chatter, brands should consider only the positive comments.

Accepted Answer

A) True 
 B)False

Question 13

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

Accepted Answer

A) content seeding. 
B) viral marketing. 
C) consumer-generated reviews. 
D) real-time marketing. 
A) content seeding. 
B) viral marketing. 
C) consumer-generated reviews. 
D) real-time marketing.

Question 14

Facebook is which type of site?

Accepted Answer

A) Social bookmarking 
B) Niche social networking 
C) Social communication 
D) General social networking 
A) Social bookmarking 
B) Niche social networking 
C) Social communication 
D) General social networking

Question 15

Approximately 70 percent of Pinterest users are male.

Accepted Answer

A) True 
 B)False

Question 16

In terms of videos posted to YouTube, consumer-produced videos exceed company or brand produced materials.

Accepted Answer

A) True 
 B)False

Question 17

Social media is:

Accepted Answer

A) the utilization of social media and/or social networks to market a product, company, or brand. 
B) a social structure of individuals and/or organizations that are tied together in some manner. 
C) a website that focuses on a specific interest, hobby, or demographic group. 
D) any digital tool or venue that allows individuals to socialize on the web. 
A) the utilization of social media and/or social networks to market a product, company, or brand. 
B) a social structure of individuals and/or organizations that are tied together in some manner. 
C) a website that focuses on a specific interest, hobby, or demographic group. 
D) any digital tool or venue that allows individuals to socialize on the web.

Question 18

In most cases, consumers begin following a brand after they have purchased it.

Accepted Answer

A) True 
 B)False

Question 19

A current trend on YouTube is video reviews of brands. Most are made by positive and passionate fans raving about the brand. For Covergirl and Revlon, what percent of videos that mention the brand are fan-created videos?

Accepted Answer

A) 66 percent 
B) 77 percent 
C) 88 percent 
D) 99 percent 
A) 66 percent 
B) 77 percent 
C) 88 percent 
D) 99 percent

Question 20

For Facebook, marketing professionals believe the most valuable social media metric is:

Accepted Answer

A) likes. 
B) shares. 
C) retweets. 
D) brand buzz. 
A) likes. 
B) shares. 
C) retweets. 
D) brand buzz.

Niche social networking sites are broadly focused and are designed to appeal to all demographics, regardless of gender, age, race, income or education.

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

The new Federal Trade Commission ruling that blogs sponsored by individuals must openly state they are being sponsored refers to which type of blog?

Vloggers are not paid, because doing so would make them less authentic.

Marketing messages passed from one individual to another through some form of internet technology is:

Approximately 42 percent of online consumers use multiple social networking sites.

Wholly Guacamole built its brand name and sales by leveraging social media and building an effective direct response marketing program.

Brand advocates need to display a commitment to the brand either by their purchases of the brand or their emotional connection to the brand. Both are not necessary.

The keys to successful viral marketing campaigns include all of the following except:

The most popular topics featured on Pinterest are:

To be effective, persons serving as influencers in influence marketing programs must be deemed authentic and not as paid spokespersons for companies.

In listening to social chatter, brands should consider only the positive comments.

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

Facebook is which type of site?

Approximately 70 percent of Pinterest users are male.

In terms of videos posted to YouTube, consumer-produced videos exceed company or brand produced materials.

Social media is:

In most cases, consumers begin following a brand after they have purchased it.

A current trend on YouTube is video reviews of brands. Most are made by positive and passionate fans raving about the brand. For Covergirl and Revlon, what percent of videos that mention the brand are fan-created videos?

For Facebook, marketing professionals believe the most valuable social media metric is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: Social Media

Niche social networking sites are broadly focused and are designed to appeal to all demographics, regardless of gender, age, race, income or education.

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

The new Federal Trade Commission ruling that blogs sponsored by individuals must openly state they are being sponsored refers to which type of blog?

Vloggers are not paid, because doing so would make them less authentic.

Marketing messages passed from one individual to another through some form of internet technology is:

Approximately 42 percent of online consumers use multiple social networking sites.

Wholly Guacamole built its brand name and sales by leveraging social media and building an effective direct response marketing program.

Brand advocates need to display a commitment to the brand either by their purchases of the brand or their emotional connection to the brand. Both are not necessary.

The keys to successful viral marketing campaigns include all of the following except:

The most popular topics featured on Pinterest are:

To be effective, persons serving as influencers in influence marketing programs must be deemed authentic and not as paid spokespersons for companies.

In listening to social chatter, brands should consider only the positive comments.

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

Facebook is which type of site?

Approximately 70 percent of Pinterest users are male.

In terms of videos posted to YouTube, consumer-produced videos exceed company or brand produced materials.

Social media is:

In most cases, consumers begin following a brand after they have purchased it.

A current trend on YouTube is video reviews of brands. Most are made by positive and passionate fans raving about the brand. For Covergirl and Revlon, what percent of videos that mention the brand are fan-created videos?

For Facebook, marketing professionals believe the most valuable social media metric is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters