Question 1

When two products from different companies are promoted together within one consumer promotion, it is a(n):

Accepted Answer

A) intracompany tie-in. 
B) intercompany tie-in. 
C) overlay. 
D) trade incentive. 
A) intracompany tie-in. 
B) intercompany tie-in. 
C) overlay. 
D) trade incentive. B

Question 2

Rewards given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents is considered a:

Accepted Answer

A) trade allowance. 
B) trade contest. 
C) cooperative merchandise agreement. 
D) drop-ship allowance. 
A) trade allowance. 
B) trade contest. 
C) cooperative merchandise agreement. 
D) drop-ship allowance. B

Question 3

Refunds and rebates suffer the disadvantages of cost and diminished effectiveness.

Accepted Answer

A) True 
 B)False  True

Question 4

A formal agreement between a retailer and a manufacturer to undertake a two-way marketing effort is:

Accepted Answer

A) alliance of capital. 
B) cooperative merchandising agreement. 
C) venture agreement. 
D) sales promotion. 
A) alliance of capital. 
B) cooperative merchandising agreement. 
C) venture agreement. 
D) sales promotion.

Question 5

Cooking food in a grocery store and giving small samples of the food to consumers who pass by is which form of sampling?

Accepted Answer

A) In-store distribution 
B) Direct 
C) Response 
D) Cross-ruffing 
A) In-store distribution 
B) Direct 
C) Response 
D) Cross-ruffing

Question 6

Some marketing experts believe overuse of premiums can damage a brand's image.

Accepted Answer

A) True 
 B)False

Question 7

A "write our new slogan" event that awards a prize to the winner is a(n):

Accepted Answer

A) contest. 
B) sweepstakes. 
C) premium. 
D) illegal activity. 
A) contest. 
B) sweepstakes. 
C) premium. 
D) illegal activity.

Question 8

In the United States, few deals are finalized during trade shows. Instead, exhibitors collect business cards and follow up later after the show is over.

Accepted Answer

A) True 
 B)False

Question 9

Andy will not purchase a computer unless the manufacturer offers a rebate. This is an example of which of the following problems associated with refund and rebate programs?

Accepted Answer

A) Fraud and misredemption 
B) Costs 
C) Excessive paperwork to process the refund or rebate 
D) Diminished effectiveness 
A) Fraud and misredemption 
B) Costs 
C) Excessive paperwork to process the refund or rebate 
D) Diminished effectiveness

Question 10

Trade allowances include each of the following except:

Accepted Answer

A) off-invoice allowance. 
B) exit fees. 
C) trade shows. 
D) slotting fees. 
A) off-invoice allowance. 
B) exit fees. 
C) trade shows. 
D) slotting fees.

Question 11

What problems must be overcome when developing international sales promotions programs?

Accepted Answer

Sales promotions must be adapt

Question 12

When a manufacturer offers to pay part of the cost of a retail advertising campaign, it is:

Accepted Answer

A) incentive marketing. 
B) target market advertising. 
C) cooperative advertising. 
D) specialty advertising. 
A) incentive marketing. 
B) target market advertising. 
C) cooperative advertising. 
D) specialty advertising.

Question 13

A scanner-delivered coupon is sent out by the internet.

Accepted Answer

A) True 
 B)False

Question 14

A gift sent by mail to a customer, based on a proof-of-purchase receipt, is which type of premium?

Accepted Answer

A) Free-in-the-mail 
B) Self-liquidating 
C) Bounce-back 
D) Instant redemption 
A) Free-in-the-mail 
B) Self-liquidating 
C) Bounce-back 
D) Instant redemption

Question 15

From a manufacturer's perspective, a trade show allows sellers to compare merchandise and to make contacts with prospective channel members.

Accepted Answer

A) True 
 B)False

Question 16

At a trade show, the most difficult buyer group for manufacturers to identify would be which type, because they do not want to be identified, yet are a very important group in terms of ability to make purchase decisions?

Accepted Answer

A) Solution seekers 
B) Buying teams 
C) Power buyers 
D) Reinforcement seekers 
A) Solution seekers 
B) Buying teams 
C) Power buyers 
D) Reinforcement seekers

Question 17

From a manufacturer's perspective, co-op advertising is beneficial because the payments are almost always tied to sales.

Accepted Answer

A) True 
 B)False

Question 18

In-store sampling is a program in which samples are given directly to consumers in a retail store.

Accepted Answer

A) True 
 B)False

Question 19

A pharmaceutical company giving free samples of medicine to a physician is which type of sampling?

Accepted Answer

A) Direct 
B) Professional 
C) Selective 
D) Media 
A) Direct 
B) Professional 
C) Selective 
D) Media

Question 20

Giving out samples at a site such as a state fair, parade, or sporting event is which type of sampling?

Accepted Answer

A) Direct 
B) Response 
C) Cross-ruff 
D) Selective 
A) Direct 
B) Response 
C) Cross-ruff 
D) Selective

When two products from different companies are promoted together within one consumer promotion, it is a(n):

Rewards given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents is considered a:

Refunds and rebates suffer the disadvantages of cost and diminished effectiveness.

A formal agreement between a retailer and a manufacturer to undertake a two-way marketing effort is:

Cooking food in a grocery store and giving small samples of the food to consumers who pass by is which form of sampling?

Some marketing experts believe overuse of premiums can damage a brand's image.

A "write our new slogan" event that awards a prize to the winner is a(n):

In the United States, few deals are finalized during trade shows. Instead, exhibitors collect business cards and follow up later after the show is over.

Andy will not purchase a computer unless the manufacturer offers a rebate. This is an example of which of the following problems associated with refund and rebate programs?

Trade allowances include each of the following except:

What problems must be overcome when developing international sales promotions programs?

When a manufacturer offers to pay part of the cost of a retail advertising campaign, it is:

A scanner-delivered coupon is sent out by the internet.

A gift sent by mail to a customer, based on a proof-of-purchase receipt, is which type of premium?

From a manufacturer's perspective, a trade show allows sellers to compare merchandise and to make contacts with prospective channel members.

At a trade show, the most difficult buyer group for manufacturers to identify would be which type, because they do not want to be identified, yet are a very important group in terms of ability to make purchase decisions?

From a manufacturer's perspective, co-op advertising is beneficial because the payments are almost always tied to sales.

In-store sampling is a program in which samples are given directly to consumers in a retail store.

A pharmaceutical company giving free samples of medicine to a physician is which type of sampling?

Giving out samples at a site such as a state fair, parade, or sporting event is which type of sampling?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 12: Sales Promotions

When two products from different companies are promoted together within one consumer promotion, it is a(n):

Rewards given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents is considered a:

Refunds and rebates suffer the disadvantages of cost and diminished effectiveness.

A formal agreement between a retailer and a manufacturer to undertake a two-way marketing effort is:

Cooking food in a grocery store and giving small samples of the food to consumers who pass by is which form of sampling?

Some marketing experts believe overuse of premiums can damage a brand's image.

A "write our new slogan" event that awards a prize to the winner is a(n):

In the United States, few deals are finalized during trade shows. Instead, exhibitors collect business cards and follow up later after the show is over.

Andy will not purchase a computer unless the manufacturer offers a rebate. This is an example of which of the following problems associated with refund and rebate programs?

Trade allowances include each of the following except:

What problems must be overcome when developing international sales promotions programs?

When a manufacturer offers to pay part of the cost of a retail advertising campaign, it is:

A scanner-delivered coupon is sent out by the internet.

A gift sent by mail to a customer, based on a proof-of-purchase receipt, is which type of premium?

From a manufacturer's perspective, a trade show allows sellers to compare merchandise and to make contacts with prospective channel members.

At a trade show, the most difficult buyer group for manufacturers to identify would be which type, because they do not want to be identified, yet are a very important group in terms of ability to make purchase decisions?

From a manufacturer's perspective, co-op advertising is beneficial because the payments are almost always tied to sales.

In-store sampling is a program in which samples are given directly to consumers in a retail store.

A pharmaceutical company giving free samples of medicine to a physician is which type of sampling?

Giving out samples at a site such as a state fair, parade, or sporting event is which type of sampling?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters