Exam 12: Sales Promotions

Sony is promoting a special coupon and sale on its stereos. Retail stores that purchase at least 1,000 stereos during the next 30 days will receive an extra stereo, free, for each 50 they purchase over a 1,000 minimum. This is an example of a:

For retailers to receive co-op advertising dollars from a manufacturer, there cannot be a competing brand in the advertisement.

Cash returns on soft goods, such as food or clothing, are called:

Promotion-prone and price-sensitive consumers are highly attractive segments to pursue with consumer promotions.

A small perfume sample placed in a magazine is which type of sampling?

What are the disadvantages of trade allowances?

A consumer who purchases additional products because of a price-off tends to either consume more or to delay a future purchase of the product.

What are the objectives of bonus backs?

A trade incentive is a financial incentive given to channel members to motivate them to make a purchase.

Tyson and General Foods developed a joint consumer promotion. This is an example of a(n):

When a company offers a premium, consumers receive a discount for the good or service and receive some type of special offer or free merchandise.

Offering Coke on sale one week, Pepsi the next week, and 7UP the following week can be planned out using a calendar promotion program.

In cooperative advertising programs, retailers accrue co-op advertising monies based on the size and number of ads.

The primary company advantage of internet sampling is that:

The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Dell is a form of:

Two or more consumer promotional activities combined into a single campaign is a(n):

What are the four major types of premiums?

FSIs, freestanding inserts, are the most common method used to deliver coupons to consumers.

What are the major types of coupons?

Bounce-back coupons are used to encourage: