Exam 12: Sales Promotions

A temporary price reduction that is marked on the package of a product is a:

Which of the following is related to the actual attractiveness of a prize in a contest?

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store, boost store sales, attract new customers, or increase the basket size of shoppers in the store.

A coupon for $10.00 off on a package of baseballs placed on a baseball glove is a:

In a contest or sweepstakes, extrinsic value is determined by the value of the prize to the consumer.

Putting a sample of a dryer sheet in a box of laundry detergent is a form of response sampling.

One reason retailers use slotting fees is that retailers must spend money to add new products to their inventory.

Which type of coupon is placed on a package to be used during the purchase of that product?

When a retailer stocks up on Maxwell House coffee while it is on-deal to sell the inventory later when they are off-deal, it is:

A free toy placed inside a package of cereal is an example of an in- or on-package premium.

A bounce-back coupon is:

When a manufacturer offers a special promotion on its products to other companies for their consumption and not for resale, it is a:

Regional or specialty trade shows would be better than a large, national trade show for all of the following goals except:

Which program makes a direct payment to a retailer for stocking an item?

Intercompany tie-ins are the promotion of two different products from the same company using one consumer promotion.

For brand-loyal consumers, price-offs and coupons are the most effective consumer promotions.

A coupon on a 2-liter bottle of Pepsi, offering $1.00 off on a bag of potato chips, is which type of coupon?

Exit fees are paid for:

Instant redemption coupons are a form of direct sampling.

A calendar promotion allows a manufacturer to set a schedule among competing brands of a product so that the manufacturer can feature one of the brands on sale almost all of the time.