Question 1

Folks Southern Kitchen advertises an $8.99 lunch special in the local newspaper for a meal that normally costs $10.99 during March. What type of promotion is being used?

Accepted Answer

A) Coupon 
B) Sampling 
C) Premium 
D) Price-off 
A) Coupon 
B) Sampling 
C) Premium 
D) Price-off

Question 2

Trade promotions are distinguished from other marketing and IMC tools since trade promotions:

Accepted Answer

A) involve extensive advertising. 
B) are offered to consumers. 
C) are used to entice other members of the marketing channel to make purchases or stock an item. 
D) are limited to activities by manufacturers. 
A) involve extensive advertising. 
B) are offered to consumers. 
C) are used to entice other members of the marketing channel to make purchases or stock an item. 
D) are limited to activities by manufacturers.

Question 3

When a cash register triggers a coupon for a product, it is:

Accepted Answer

A) bounce-back. 
B) scanner-delivered. 
C) cross-ruffing. 
D) response offer. 
A) bounce-back. 
B) scanner-delivered. 
C) cross-ruffing. 
D) response offer.

Question 4

A trade promotion is a physical product sent as part of a promotional deal.

Accepted Answer

A) True 
 B)False

Question 5

In a contest or sweepstakes, intrinsic value is the perceived value the consumer places on the prizes offered.

Accepted Answer

A) True 
 B)False

Question 6

When the price of a product is reduced through a trade allowance, it is referred to as being:

Accepted Answer

A) on-deal. 
B) off-deal. 
C) a side deal. 
D) a slotting fee. 
A) on-deal. 
B) off-deal. 
C) a side deal. 
D) a slotting fee.

Question 7

Promotional campaigns that a retailer plans for customers through manufacturer trade incentives are:

Accepted Answer

A) slotting fee programs. 
B) merchandising management programs. 
C) spiff money allocations. 
D) calendar promotions. 
A) slotting fee programs. 
B) merchandising management programs. 
C) spiff money allocations. 
D) calendar promotions.

Question 8

The delivery of a free product to consumers for their use or consumption is a:

Accepted Answer

A) coupon. 
B) premium. 
C) bonus pack. 
D) sample. 
A) coupon. 
B) premium. 
C) bonus pack. 
D) sample.

Question 9

Manufacturers use each of the following arguments against paying slotting fees except:

Accepted Answer

A) they are a form of extortion. 
B) the fees favor new companies. 
C) manufacturers are forced to pay millions of dollars that could be used for advertising, sales promotions, and other marketing efforts. 
D) the fees favor large manufacturers over small manufacturers. 
A) they are a form of extortion. 
B) the fees favor new companies. 
C) manufacturers are forced to pay millions of dollars that could be used for advertising, sales promotions, and other marketing efforts. 
D) the fees favor large manufacturers over small manufacturers.

Question 10

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

Accepted Answer

A) True 
 B)False

Question 11

The key to a successful sampling program is:

Accepted Answer

A) targeting the right audience. 
B) reducing the costs of distribution. 
C) gaining visibility prior to the sampling program. 
D) gaining the cooperation of retailers and other channel members. 
A) targeting the right audience. 
B) reducing the costs of distribution. 
C) gaining visibility prior to the sampling program. 
D) gaining the cooperation of retailers and other channel members.

Question 12

Adding an extra bar of soap to a three pack and offering it at a special price is a:

Accepted Answer

A) rebate pack. 
B) prize package. 
C) bonus pack. 
D) selective sample. 
A) rebate pack. 
B) prize package. 
C) bonus pack. 
D) selective sample.

Question 13

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal, it is called:

Accepted Answer

A) exit forwarding. 
B) diversion. 
C) a transaction alteration. 
D) forward buying. 
A) exit forwarding. 
B) diversion. 
C) a transaction alteration. 
D) forward buying.

Question 14

What are the main types of trade allowances? Describe each one.

Accepted Answer

An off-invoice allowance encourages orde

Question 15

In recent years, marketers have reduced the use of freestanding inserts for the distribution of samples because of ineffectiveness.

Accepted Answer

A) True 
 B)False

Question 16

The majority of coupons are sent out through digital media.

Accepted Answer

A) True 
 B)False

Question 17

When a retailer purchases excess inventory of a product while it is on-deal to sell later when it is off-deal, it is:

Accepted Answer

A) a diversion. 
B) quantity-seeking. 
C) forward buying. 
D) a slotting fee. 
A) a diversion. 
B) quantity-seeking. 
C) forward buying. 
D) a slotting fee.

Question 18

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium.

Accepted Answer

A) True 
 B)False

Question 19

Providing a small sample of laundry detergent with the purchase of dryer sheets is which type of sampling?

Accepted Answer

A) Direct 
B) Response 
C) Cross-ruff 
D) Media 
A) Direct 
B) Response 
C) Cross-ruff 
D) Media

Question 20

A $1.00 coupon placed inside a box of Quaker Oats is an example of which type of coupon?

Accepted Answer

A) Instant redemption 
B) Bounce-back 
C) Cross-ruffing 
D) Response offer 
A) Instant redemption 
B) Bounce-back 
C) Cross-ruffing 
D) Response offer

Folks Southern Kitchen advertises an $8.99 lunch special in the local newspaper for a meal that normally costs $10.99 during March. What type of promotion is being used?

Trade promotions are distinguished from other marketing and IMC tools since trade promotions:

When a cash register triggers a coupon for a product, it is:

A trade promotion is a physical product sent as part of a promotional deal.

In a contest or sweepstakes, intrinsic value is the perceived value the consumer places on the prizes offered.

When the price of a product is reduced through a trade allowance, it is referred to as being:

Promotional campaigns that a retailer plans for customers through manufacturer trade incentives are:

The delivery of a free product to consumers for their use or consumption is a:

Manufacturers use each of the following arguments against paying slotting fees except:

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

The key to a successful sampling program is:

Adding an extra bar of soap to a three pack and offering it at a special price is a:

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal, it is called:

What are the main types of trade allowances? Describe each one.

In recent years, marketers have reduced the use of freestanding inserts for the distribution of samples because of ineffectiveness.

The majority of coupons are sent out through digital media.

When a retailer purchases excess inventory of a product while it is on-deal to sell later when it is off-deal, it is:

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium.

Providing a small sample of laundry detergent with the purchase of dryer sheets is which type of sampling?

A $1.00 coupon placed inside a box of Quaker Oats is an example of which type of coupon?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

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Exam 12: Sales Promotions

Folks Southern Kitchen advertises an $8.99 lunch special in the local newspaper for a meal that normally costs $10.99 during March. What type of promotion is being used?

Trade promotions are distinguished from other marketing and IMC tools since trade promotions:

When a cash register triggers a coupon for a product, it is:

A trade promotion is a physical product sent as part of a promotional deal.

In a contest or sweepstakes, intrinsic value is the perceived value the consumer places on the prizes offered.

When the price of a product is reduced through a trade allowance, it is referred to as being:

Promotional campaigns that a retailer plans for customers through manufacturer trade incentives are:

The delivery of a free product to consumers for their use or consumption is a:

Manufacturers use each of the following arguments against paying slotting fees except:

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

The key to a successful sampling program is:

Adding an extra bar of soap to a three pack and offering it at a special price is a:

When a retailer purchases a product on-deal in one location and ships it to another where it is off-deal, it is called:

What are the main types of trade allowances? Describe each one.

In recent years, marketers have reduced the use of freestanding inserts for the distribution of samples because of ineffectiveness.

The majority of coupons are sent out through digital media.

When a retailer purchases excess inventory of a product while it is on-deal to sell later when it is off-deal, it is:

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium.

Providing a small sample of laundry detergent with the purchase of dryer sheets is which type of sampling?

A $1.00 coupon placed inside a box of Quaker Oats is an example of which type of coupon?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters