Question 1

Intracompany tie-ins are the promotion of two different products from different companies using one consumer promotion.

Accepted Answer

A) True 
 B)False

Question 2

Customers who already have a preference for a brand redeem the majority of all coupons.

Accepted Answer

A) True 
 B)False

Question 3

What concerns exist for manufacturers considering trade promotions programs?

Accepted Answer

Costs, the impact on small man

Question 4

Retailers tend to stock brands with strong images even if the manufacturer offers fewer trade deals.

Accepted Answer

A) True 
 B)False

Question 5

One of the disadvantages of trade allowances is that nearly half of the time retailers do not pass along the allowance to consumers.

Accepted Answer

A) True 
 B)False

Question 6

For some products, such as automobiles, increasing the amount of a rebate no longer seems to spur additional sales activity, but discontinuing or reducing the rebate level tends to have an immediate negative impact on sales.

Accepted Answer

A) True 
 B)False

Question 7

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

Accepted Answer

A) True 
 B)False

Question 8

For most people, a free trip to Hawaii is an example of a prize with high:

Accepted Answer

A) intrinsic value. 
B) extrinsic value. 
C) redemption rates. 
D) intrusion value. 
A) intrinsic value. 
B) extrinsic value. 
C) redemption rates. 
D) intrusion value.

Question 9

In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n):

Accepted Answer

A) education seeker. 
B) reinforcement seeker. 
C) solution seeker. 
D) power buyer. 
A) education seeker. 
B) reinforcement seeker. 
C) solution seeker. 
D) power buyer.

Question 10

The primary disadvantage to a retailer in using diversion is:

Accepted Answer

A) additional shipping costs. 
B) additional carrying costs. 
C) exit fees. 
D) slotting fees. 
A) additional shipping costs. 
B) additional carrying costs. 
C) exit fees. 
D) slotting fees.

Question 11

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Accepted Answer

A) True 
 B)False

Question 12

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

Accepted Answer

A) trade allowance. 
B) trade incentive. 
C) trade contest. 
D) vendor support program. 
A) trade allowance. 
B) trade incentive. 
C) trade contest. 
D) vendor support program.

Question 13

A toy placed inside a box of cereal is an example of a(n):

Accepted Answer

A) bonus pack. 
B) in-package premium. 
C) store premium. 
D) self-liquidating premium. 
A) bonus pack. 
B) in-package premium. 
C) store premium. 
D) self-liquidating premium.

Question 14

The primary vehicle for distributing print coupons is:

Accepted Answer

A) magazines. 
B) newspapers. 
C) direct mail. 
D) freestanding inserts. 
A) magazines. 
B) newspapers. 
C) direct mail. 
D) freestanding inserts.

Question 15

Premiums are prizes or gifts consumers receive when purchasing products.

Accepted Answer

A) True 
 B)False

Question 16

A cross-ruffing coupon is placing a coupon inside a product's package with a specific expiration date.

Accepted Answer

A) True 
 B)False

Question 17

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

Accepted Answer

A) True 
 B)False

Question 18

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive an allowance or incentive.

Accepted Answer

A) True 
 B)False

Question 19

A coupon is a price reduction offer to a consumer.

Accepted Answer

A) True 
 B)False

Question 20

Contests and sweepstakes offered through which of the following have grown during the past decade?

Accepted Answer

A) Print media 
B) Newspapers and magazines 
C) Television through infomercials 
D) The internet and social media 
A) Print media 
B) Newspapers and magazines 
C) Television through infomercials 
D) The internet and social media

Intracompany tie-ins are the promotion of two different products from different companies using one consumer promotion.

Customers who already have a preference for a brand redeem the majority of all coupons.

What concerns exist for manufacturers considering trade promotions programs?

Retailers tend to stock brands with strong images even if the manufacturer offers fewer trade deals.

One of the disadvantages of trade allowances is that nearly half of the time retailers do not pass along the allowance to consumers.

For some products, such as automobiles, increasing the amount of a rebate no longer seems to spur additional sales activity, but discontinuing or reducing the rebate level tends to have an immediate negative impact on sales.

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

For most people, a free trip to Hawaii is an example of a prize with high:

In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n):

The primary disadvantage to a retailer in using diversion is:

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

A toy placed inside a box of cereal is an example of a(n):

The primary vehicle for distributing print coupons is:

Premiums are prizes or gifts consumers receive when purchasing products.

A cross-ruffing coupon is placing a coupon inside a product's package with a specific expiration date.

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive an allowance or incentive.

A coupon is a price reduction offer to a consumer.

Contests and sweepstakes offered through which of the following have grown during the past decade?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 12: Sales Promotions

Intracompany tie-ins are the promotion of two different products from different companies using one consumer promotion.

Customers who already have a preference for a brand redeem the majority of all coupons.

What concerns exist for manufacturers considering trade promotions programs?

Retailers tend to stock brands with strong images even if the manufacturer offers fewer trade deals.

One of the disadvantages of trade allowances is that nearly half of the time retailers do not pass along the allowance to consumers.

For some products, such as automobiles, increasing the amount of a rebate no longer seems to spur additional sales activity, but discontinuing or reducing the rebate level tends to have an immediate negative impact on sales.

A cooperative merchandising agreement is a formal agreement between the retailer and the manufacturer to undertake a two-way marketing effort.

For most people, a free trip to Hawaii is an example of a prize with high:

In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n):

The primary disadvantage to a retailer in using diversion is:

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

A toy placed inside a box of cereal is an example of a(n):

The primary vehicle for distributing print coupons is:

Premiums are prizes or gifts consumers receive when purchasing products.

A cross-ruffing coupon is placing a coupon inside a product's package with a specific expiration date.

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive an allowance or incentive.

A coupon is a price reduction offer to a consumer.

Contests and sweepstakes offered through which of the following have grown during the past decade?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters