Question 1

Each of the following would be considered alternative media except:

Accepted Answer

A) local and state government facilities. 
B) billboards. 
C) escalators. 
D) shopping bags. 
A) local and state government facilities. 
B) billboards. 
C) escalators. 
D) shopping bags. B

Question 2

For movie makers and television producers, the primary motivation behind using product placements and branded entertainment is that it creates a positive attitude toward the movie or show and increases viewership.

Accepted Answer

A) True 
 B)False  False

Question 3

The best, most effective point-of-purchase displays utilize each of the following techniques except:

Accepted Answer

A) integrating the brand's image into the display. 
B) integrating the display with current advertising and promotions. 
C) offering some type of price discount or promotional incentive. 
D) making the display dramatic to get attention. 
A) integrating the brand's image into the display. 
B) integrating the display with current advertising and promotions. 
C) offering some type of price discount or promotional incentive. 
D) making the display dramatic to get attention. C

Question 4

What is an advergame? What are the benefits of advergames?

Accepted Answer

Advergames are those played on

Question 5

Guerilla marketing strives to have consumers react or interact in some way with the campaign.

Accepted Answer

A) True 
 B)False

Question 6

The best point-of-purchase (POP)displays are those that use LED technology and offer consumers a specific discount on the product being promoted.

Accepted Answer

A) True 
 B)False

Question 7

The effectiveness of product placements and branded entertainment has been recently reduced due to:

Accepted Answer

A) the level of clutter in the placements. 
B) the costs. 
C) viewer acceptance. 
D) the measured impact on sales. 
A) the level of clutter in the placements. 
B) the costs. 
C) viewer acceptance. 
D) the measured impact on sales.

Question 8

Identify the different forms of video game advertising.

Accepted Answer

In-game advertising, rotating

Question 9

Experiential marketing combines all of the following except:

Accepted Answer

A) direct marketing. 
B) guerilla marketing. 
C) personal selling. 
D) sales promotions. 
A) direct marketing. 
B) guerilla marketing. 
C) personal selling. 
D) sales promotions.

Question 10

If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.

Accepted Answer

A) True 
 B)False

Question 11

During the infection stage of buzz marketing, it is virtually impossible to generate word-of-mouth communications from actual customers.

Accepted Answer

A) True 
 B)False

Question 12

The idea behind alternative marketing is to replace traditional media with newer forms of media that are more successful at reaching consumers.

Accepted Answer

A) True 
 B)False

Question 13

Retailers prefer digital interactive point-of-purchase displays that consumers will notice and that have the capability of changing the message.

Accepted Answer

A) True 
 B)False

Question 14

Stealth marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.

Accepted Answer

A) True 
 B)False

Question 15

The best, most effective point-of-purchase displays utilize each of the following techniques except:

Accepted Answer

A) integrating the brand's image with the retailer's branding theme. 
B) integrating the display with current advertising and promotions. 
C) customizing the display to fit the retailer's store. 
D) making the display easy to stock. 
A) integrating the brand's image with the retailer's branding theme. 
B) integrating the display with current advertising and promotions. 
C) customizing the display to fit the retailer's store. 
D) making the display easy to stock.

Question 16

The use of branded entertainment increased sharply with the rise of mystery detective television shows.

Accepted Answer

A) True 
 B)False

Question 17

For moviemakers and television producers, the primary motivation behind product placement and branded entertainment is to:

Accepted Answer

A) increase interest in the show or movie. 
B) make the show or movie more realistic. 
C) create positive feelings toward the movie or show because of positive attitudes toward the brands featured. 
D) generate revenue. 
A) increase interest in the show or movie. 
B) make the show or movie more realistic. 
C) create positive feelings toward the movie or show because of positive attitudes toward the brands featured. 
D) generate revenue.

Question 18

The primary goal of product placements and branded entertainment is to increase sales of the brand being featured.

Accepted Answer

A) True 
 B)False

Question 19

According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:

Accepted Answer

A) be upfront and clearly identify themselves as being with the company. 
B) only identify they are with the company if a consumer asks. 
C) never reveal they are with the company or its agency. 
D) identify they are being sponsored by the company, but not say they are an employee. 
A) be upfront and clearly identify themselves as being with the company. 
B) only identify they are with the company if a consumer asks. 
C) never reveal they are with the company or its agency. 
D) identify they are being sponsored by the company, but not say they are an employee.

Question 20

What is experiential marketing?

Accepted Answer

Experiential marketing combines direct m

Each of the following would be considered alternative media except:

For movie makers and television producers, the primary motivation behind using product placements and branded entertainment is that it creates a positive attitude toward the movie or show and increases viewership.

The best, most effective point-of-purchase displays utilize each of the following techniques except:

What is an advergame? What are the benefits of advergames?

Guerilla marketing strives to have consumers react or interact in some way with the campaign.

The best point-of-purchase (POP)displays are those that use LED technology and offer consumers a specific discount on the product being promoted.

The effectiveness of product placements and branded entertainment has been recently reduced due to:

Identify the different forms of video game advertising.

Experiential marketing combines all of the following except:

If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.

During the infection stage of buzz marketing, it is virtually impossible to generate word-of-mouth communications from actual customers.

The idea behind alternative marketing is to replace traditional media with newer forms of media that are more successful at reaching consumers.

Retailers prefer digital interactive point-of-purchase displays that consumers will notice and that have the capability of changing the message.

Stealth marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.

The best, most effective point-of-purchase displays utilize each of the following techniques except:

The use of branded entertainment increased sharply with the rise of mystery detective television shows.

For moviemakers and television producers, the primary motivation behind product placement and branded entertainment is to:

The primary goal of product placements and branded entertainment is to increase sales of the brand being featured.

According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:

What is experiential marketing?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 10: Alternative Marketing

Each of the following would be considered alternative media except:

For movie makers and television producers, the primary motivation behind using product placements and branded entertainment is that it creates a positive attitude toward the movie or show and increases viewership.

The best, most effective point-of-purchase displays utilize each of the following techniques except:

What is an advergame? What are the benefits of advergames?

Guerilla marketing strives to have consumers react or interact in some way with the campaign.

The best point-of-purchase (POP)displays are those that use LED technology and offer consumers a specific discount on the product being promoted.

The effectiveness of product placements and branded entertainment has been recently reduced due to:

Identify the different forms of video game advertising.

Experiential marketing combines all of the following except:

If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.

During the infection stage of buzz marketing, it is virtually impossible to generate word-of-mouth communications from actual customers.

The idea behind alternative marketing is to replace traditional media with newer forms of media that are more successful at reaching consumers.

Retailers prefer digital interactive point-of-purchase displays that consumers will notice and that have the capability of changing the message.

Stealth marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.

The best, most effective point-of-purchase displays utilize each of the following techniques except:

The use of branded entertainment increased sharply with the rise of mystery detective television shows.

For moviemakers and television producers, the primary motivation behind product placement and branded entertainment is to:

The primary goal of product placements and branded entertainment is to increase sales of the brand being featured.

According to the Word of Mouth Marketing Association, when a company uses its employees or those of its agency as advocates or brand evangelists, then these individuals should:

What is experiential marketing?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters