Exam 10: Alternative Marketing

The Word of Mouth Marketing Association encourages companies that use their employees to generate buzz marketing through posing as customers to be honest and share both their positive and negative thoughts about the company's products.

Advergames are:

For buzz marketing to be successful, the brand needs to stand out and have a distinct advantage over current products on the market.

IDC Research indicates that females now make up 50 percent of video game players.

To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow each of the following steps except:

One specialized form of product placement is products placed in video games.

Advertising in online video games offers advertisers the luxury of using web metrics that are not available with other forms of product placement.

POP stands for:

Describe branded entertainment.

Product placements have been a part of motion pictures since:

Point-of-purchase displays are highly effective for:

A company or brand with a strong brand community displays each of the following characteristics except a:

In most cases, a point-of-purchase display has ________ seconds to capture a customer's attention.

The use of branded entertainment increased sharply with the:

Some marketers view stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity.

Companies select brand ambassadors and customer evangelists based on his or her devotion to the brand and the sizes of their social circles.

The newest and most expensive in-store marketing tactic is:

One reason brand communities form is that the owners of a brand all tend to have common characteristics and common lifestyles.

In a stealth marketing program, brand ambassadors are not being paid or compensated to promote and talk about a brand.

What is a branded community?