Question 1

Each of the following is a form of video game advertising except:

Accepted Answer

A) in-game advertisements. 
B) promogames. 
C) rotating in-game advertising. 
D) interactive ads. 
A) in-game advertisements. 
B) promogames. 
C) rotating in-game advertising. 
D) interactive ads.

Question 2

To be effective, point-of-purchase displays need to:

Accepted Answer

A) clearly communicate the product's attributes. 
B) offer a reduced price. 
C) match the store's advertising theme. 
D) utilize digital or LED displays. 
A) clearly communicate the product's attributes. 
B) offer a reduced price. 
C) match the store's advertising theme. 
D) utilize digital or LED displays.

Question 3

Buzz marketing can be compared to a virus. The incubation stage:

Accepted Answer

A) involves the product being adopted by the early majority. 
B) involves the product being used by a few innovators or trendsetters. 
C) corresponds to the product being introduced. 
D) involves widespread use of the product. 
A) involves the product being adopted by the early majority. 
B) involves the product being used by a few innovators or trendsetters. 
C) corresponds to the product being introduced. 
D) involves widespread use of the product.

Question 4

Which is associated with traditional marketing rather than guerilla marketing?

Accepted Answer

A) Measure success by sales 
B) Measure success by profits 
C) Based on psychology and human behavior 
D) Aims messages at individuals and small groups 
A) Measure success by sales 
B) Measure success by profits 
C) Based on psychology and human behavior 
D) Aims messages at individuals and small groups

Question 5

The goal of alternative marketing programs is to identify new places where a consumer's path intersects with a brand's presence.

Accepted Answer

A) True 
 B)False

Question 6

When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:

Accepted Answer

A) lifestyle marketing. 
B) buzz marketing. 
C) a sponsorship program. 
D) public relations' activities. 
A) lifestyle marketing. 
B) buzz marketing. 
C) a sponsorship program. 
D) public relations' activities.

Question 7

Budgets for product placements and branded entertainment have increased for each of the following reasons except:

Accepted Answer

A) a brand's appeal is stronger when it is shown in a non-advertising context. 
B) the perception of what others think of a brand is important to consumers. 
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand. 
D) seeing the brand used by other people provides post-purchase reassurance for individuals who have already purchased the brand. 
A) a brand's appeal is stronger when it is shown in a non-advertising context. 
B) the perception of what others think of a brand is important to consumers. 
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand. 
D) seeing the brand used by other people provides post-purchase reassurance for individuals who have already purchased the brand.

Question 8

Word-of-mouth marketing is also known as:

Accepted Answer

A) guerilla marketing. 
B) lifestyle marketing. 
C) buzz marketing. 
D) branded entertainment. 
A) guerilla marketing. 
B) lifestyle marketing. 
C) buzz marketing. 
D) branded entertainment.

Question 9

The alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:

Accepted Answer

A) guerilla marketing. 
B) lifestyle marketing. 
C) product placement. 
D) buzz marketing. 
A) guerilla marketing. 
B) lifestyle marketing. 
C) product placement. 
D) buzz marketing.

Question 10

The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

Accepted Answer

A) branded entertainment. 
B) product placement. 
C) lifestyle marketing. 
D) guerilla marketing. 
A) branded entertainment. 
B) product placement. 
C) lifestyle marketing. 
D) guerilla marketing.

Question 11

POP is short for "Place on Page," an internet advertising term to designate an ad placement.

Accepted Answer

A) True 
 B)False

Question 12

The first step in guerilla marketing is to:

Accepted Answer

A) discover "touch points" with consumers. 
B) develop an alternative media campaign. 
C) choose the right people to head the guerilla marketing campaign. 
D) engage consumers in a dialogue about the best methods of reaching them. 
A) discover "touch points" with consumers. 
B) develop an alternative media campaign. 
C) choose the right people to head the guerilla marketing campaign. 
D) engage consumers in a dialogue about the best methods of reaching them.

Question 13

During the inoculation stage of buzz marketing, the product is being used by a few innovators or trendsetters.

Accepted Answer

A) True 
 B)False

Question 14

While the number of women playing video games is rising, only a small percentage of game designers are female.

Accepted Answer

A) True 
 B)False

Question 15

An advantage to cinema advertising is:

Accepted Answer

A) the ads are being shown to a captive audience. 
B) there is very little clutter. 
C) the ads promote products that relate to the movie. 
D) movie goers pay more attention to the ads since they are waiting for the movie to start. 
A) the ads are being shown to a captive audience. 
B) there is very little clutter. 
C) the ads promote products that relate to the movie. 
D) movie goers pay more attention to the ads since they are waiting for the movie to start.

Question 16

A disadvantage of product placements within online video games is ads may not be noticed by players. To combat this problem, a company called Massive developed technology:

Accepted Answer

A) that allows players to choose the ad they want to see. 
B) that allows players to interact with the ad during the game. 
C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game. 
D) to change ads in the online game in real time as individuals play or each time they play. 
A) that allows players to choose the ad they want to see. 
B) that allows players to interact with the ad during the game. 
C) that allows players to use sponsored downloads, such as a particular brand of car in a racing game. 
D) to change ads in the online game in real time as individuals play or each time they play.

Question 17

Branded entertainment is the insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers.

Accepted Answer

A) True 
 B)False

Question 18

Guerilla marketing includes each of the following characteristics except:

Accepted Answer

A) a national integrated campaign. 
B) interacting with consumers. 
C) personal communications. 
D) excitement that will spread to others. 
A) a national integrated campaign. 
B) interacting with consumers. 
C) personal communications. 
D) excitement that will spread to others.

Question 19

The number of potential viewers for an advertisement placed on Walmart's in-store television system is almost twice as large as an ad on one of the national television newscasts.

Accepted Answer

A) True 
 B)False

Question 20

Buzz marketing works because consumers:

Accepted Answer

A) receive information that is not paid for by the company. 
B) receive information when it is not expected. 
C) can choose if they want to listen or not to the recommendation. 
D) trust the opinions of other people and people like to give their opinions. 
A) receive information that is not paid for by the company. 
B) receive information when it is not expected. 
C) can choose if they want to listen or not to the recommendation. 
D) trust the opinions of other people and people like to give their opinions.

Each of the following is a form of video game advertising except:

To be effective, point-of-purchase displays need to:

Buzz marketing can be compared to a virus. The incubation stage:

Which is associated with traditional marketing rather than guerilla marketing?

The goal of alternative marketing programs is to identify new places where a consumer's path intersects with a brand's presence.

When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:

Budgets for product placements and branded entertainment have increased for each of the following reasons except:

Word-of-mouth marketing is also known as:

The alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:

The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

POP is short for "Place on Page," an internet advertising term to designate an ad placement.

The first step in guerilla marketing is to:

During the inoculation stage of buzz marketing, the product is being used by a few innovators or trendsetters.

While the number of women playing video games is rising, only a small percentage of game designers are female.

An advantage to cinema advertising is:

A disadvantage of product placements within online video games is ads may not be noticed by players. To combat this problem, a company called Massive developed technology:

Branded entertainment is the insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers.

Guerilla marketing includes each of the following characteristics except:

The number of potential viewers for an advertisement placed on Walmart's in-store television system is almost twice as large as an ad on one of the national television newscasts.

Buzz marketing works because consumers:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 10: Alternative Marketing

Each of the following is a form of video game advertising except:

To be effective, point-of-purchase displays need to:

Buzz marketing can be compared to a virus. The incubation stage:

Which is associated with traditional marketing rather than guerilla marketing?

The goal of alternative marketing programs is to identify new places where a consumer's path intersects with a brand's presence.

When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:

Budgets for product placements and branded entertainment have increased for each of the following reasons except:

Word-of-mouth marketing is also known as:

The alternative marketing program that emphasizes consumers passing along information about a product to other consumers is:

The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

POP is short for "Place on Page," an internet advertising term to designate an ad placement.

The first step in guerilla marketing is to:

During the inoculation stage of buzz marketing, the product is being used by a few innovators or trendsetters.

While the number of women playing video games is rising, only a small percentage of game designers are female.

An advantage to cinema advertising is:

A disadvantage of product placements within online video games is ads may not be noticed by players. To combat this problem, a company called Massive developed technology:

Branded entertainment is the insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers.

Guerilla marketing includes each of the following characteristics except:

The number of potential viewers for an advertisement placed on Walmart's in-store television system is almost twice as large as an ad on one of the national television newscasts.

Buzz marketing works because consumers:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters