Question 1

One key advantage of brand placement is the:

Accepted Answer

A) instant acceptance of the brand by viewers. 
B) acceptance of the brand by the actors in the show or movie. 
C) endorsement of the brand by the actors in the show or movie. 
D) low cost-per-viewer. 
A) instant acceptance of the brand by viewers. 
B) acceptance of the brand by the actors in the show or movie. 
C) endorsement of the brand by the actors in the show or movie. 
D) low cost-per-viewer.

Question 2

Advergames are:

Accepted Answer

A) video games built around a brand. 
B) interactive ads placed within a video game. 
C) rotating ads placed within a video game. 
D) branded video games. 
A) video games built around a brand. 
B) interactive ads placed within a video game. 
C) rotating ads placed within a video game. 
D) branded video games.

Question 3

Which statement about advergames is false?

Accepted Answer

A) They are video games to be played on branded websites 
B) Advergames are usually placed on free gaming portals 
C) Consumers do not have positive feelings about brands that sponsor advergames 
D) The social gaming market attracts advertisers 
A) They are video games to be played on branded websites 
B) Advergames are usually placed on free gaming portals 
C) Consumers do not have positive feelings about brands that sponsor advergames 
D) The social gaming market attracts advertisers

Question 4

Guerilla marketing involves using traditional marketing tools to reach consumers with a controversial message.

Accepted Answer

A) True 
 B)False

Question 5

The concept of guerilla marketing was created by:

Accepted Answer

A) Jay Livingstone. 
B) Conrad Hilton. 
C) the Marlboro company and Philip Morris. 
D) Jay Conrad Levinson. 
A) Jay Livingstone. 
B) Conrad Hilton. 
C) the Marlboro company and Philip Morris. 
D) Jay Conrad Levinson.

Question 6

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

Accepted Answer

A) being online. 
B) reaching females. 
C) reaching young males. 
D) interactivity. 
A) being online. 
B) reaching females. 
C) reaching young males. 
D) interactivity.

Question 7

Carlos has never tried Red Bull. Hayden has tried Red Bull and really likes it. Carlos would be a better selection for a brand ambassador for Red Bull than would Hayden.

Accepted Answer

A) True 
 B)False

Question 8

Product placement is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

Accepted Answer

A) True 
 B)False

Question 9

Facial recognition technology has allowed marketers to embed targeted ads in video games.

Accepted Answer

A) True 
 B)False

Question 10

What is lifestyle marketing?

Accepted Answer

Lifestyle marketing is a form of guerill

Question 11

The key factors that influence the effectiveness of product placement and branded entertainment include all of the following except:

Accepted Answer

A) placement characteristics. 
B) supporting promotional activities. 
C) regulations. 
D) costs. 
A) placement characteristics. 
B) supporting promotional activities. 
C) regulations. 
D) costs.

Question 12

Product placement:

Accepted Answer

A) emphasizes consumers passing along information about a product to other consumers. 
B) is designed to obtain instant results while using limited resources. 
C) is the planned insertion of a brand into a movie, television show, or some other media. 
D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium. 
A) emphasizes consumers passing along information about a product to other consumers. 
B) is designed to obtain instant results while using limited resources. 
C) is the planned insertion of a brand into a movie, television show, or some other media. 
D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

Question 13

Retailers prefer point-of-purchase materials that entertain consumers and provide digital interactive capabilities.

Accepted Answer

A) True 
 B)False

Question 14

A point-of-purchase display is any form of special retail store display that advertises merchandise.

Accepted Answer

A) True 
 B)False

Question 15

Identifying marketing methods associated with the hobbies and entertainment venues of a target market is:

Accepted Answer

A) product placement. 
B) lifestyle marketing. 
C) branded entertainment. 
D) guerilla marketing. 
A) product placement. 
B) lifestyle marketing. 
C) branded entertainment. 
D) guerilla marketing.

Question 16

The initial reaction to advertising in alternative media was strong, but in recent years it has lost its appeal due to clutter.

Accepted Answer

A) True 
 B)False

Question 17

Brand insertions are the most effective when they seem to logically fit the show or story.

Accepted Answer

A) True 
 B)False

Question 18

The term advergames refers to the placement of ads and products in video games.

Accepted Answer

A) True 
 B)False

Question 19

In terms of the video game market, females:

Accepted Answer

A) tend to play the same types of games as males. 
B) offer an attractive and growing market. 
C) design a large percentage of video games sold today. 
D) constitute about 20 percent of the video game market. 
A) tend to play the same types of games as males. 
B) offer an attractive and growing market. 
C) design a large percentage of video games sold today. 
D) constitute about 20 percent of the video game market.

Question 20

Companies can enhance a brand community spirit in all of the following ways except:

Accepted Answer

A) create member benefits to encourage new customers to join the group. 
B) offer group members discounts on company merchandise. 
C) provide materials to the group that are not available anywhere else. 
D) involve firm employees in the group. 
A) create member benefits to encourage new customers to join the group. 
B) offer group members discounts on company merchandise. 
C) provide materials to the group that are not available anywhere else. 
D) involve firm employees in the group.

One key advantage of brand placement is the:

Advergames are:

Which statement about advergames is false?

Guerilla marketing involves using traditional marketing tools to reach consumers with a controversial message.

The concept of guerilla marketing was created by:

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

Carlos has never tried Red Bull. Hayden has tried Red Bull and really likes it. Carlos would be a better selection for a brand ambassador for Red Bull than would Hayden.

Product placement is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

Facial recognition technology has allowed marketers to embed targeted ads in video games.

What is lifestyle marketing?

The key factors that influence the effectiveness of product placement and branded entertainment include all of the following except:

Product placement:

Retailers prefer point-of-purchase materials that entertain consumers and provide digital interactive capabilities.

A point-of-purchase display is any form of special retail store display that advertises merchandise.

Identifying marketing methods associated with the hobbies and entertainment venues of a target market is:

The initial reaction to advertising in alternative media was strong, but in recent years it has lost its appeal due to clutter.

Brand insertions are the most effective when they seem to logically fit the show or story.

The term advergames refers to the placement of ads and products in video games.

In terms of the video game market, females:

Companies can enhance a brand community spirit in all of the following ways except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 10: Alternative Marketing

One key advantage of brand placement is the:

Advergames are:

Which statement about advergames is false?

Guerilla marketing involves using traditional marketing tools to reach consumers with a controversial message.

The concept of guerilla marketing was created by:

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

Carlos has never tried Red Bull. Hayden has tried Red Bull and really likes it. Carlos would be a better selection for a brand ambassador for Red Bull than would Hayden.

Product placement is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.

Facial recognition technology has allowed marketers to embed targeted ads in video games.

What is lifestyle marketing?

The key factors that influence the effectiveness of product placement and branded entertainment include all of the following except:

Product placement:

Retailers prefer point-of-purchase materials that entertain consumers and provide digital interactive capabilities.

A point-of-purchase display is any form of special retail store display that advertises merchandise.

Identifying marketing methods associated with the hobbies and entertainment venues of a target market is:

The initial reaction to advertising in alternative media was strong, but in recent years it has lost its appeal due to clutter.

Brand insertions are the most effective when they seem to logically fit the show or story.

The term advergames refers to the placement of ads and products in video games.

In terms of the video game market, females:

Companies can enhance a brand community spirit in all of the following ways except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters