Question 1

In the marketing mix, where does integrated marketing communications belong?

Accepted Answer

A) Pricing decisions 
B) Product design 
C) Promotion 
D) Distribution 
A) Pricing decisions 
B) Product design 
C) Promotion 
D) Distribution C

Question 2

Promotions offered by manufacturers that serve as enticements to push the product through the channel are:

Accepted Answer

A) consumer promotions. 
B) rebate programs. 
C) direct marketing programs. 
D) trade promotions. 
A) consumer promotions. 
B) rebate programs. 
C) direct marketing programs. 
D) trade promotions. D

Question 3

GIMC stands for:

Accepted Answer

A) globally integrated marketing communications. 
B) global and institutional marketing concepts. 
C) generic and institutionalized marketing creations. 
D) generating ideas for marketing control. 
A) globally integrated marketing communications. 
B) global and institutional marketing concepts. 
C) generic and institutionalized marketing creations. 
D) generating ideas for marketing control. A

Question 4

Define GIMC. Why is GIMC important?

Accepted Answer

GIMC is globally integrated ma

Question 5

Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers holding more channel power.

Accepted Answer

A) True 
 B)False

Question 6

Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process.

Accepted Answer

A) True 
 B)False

Question 7

A contact point is any point where consumers interact with a company or acquire information about a company.

Accepted Answer

A) True 
 B)False

Question 8

Internet-based communications have evolved from web advertisements to interactive websites, blogs, and social media.

Accepted Answer

A) True 
 B)False

Question 9

A consumer sees a billboard while driving. The billboard is a(n):

Accepted Answer

A) encoding device. 
B) decoding device. 
C) transmission device. 
D) form of feedback. 
A) encoding device. 
B) decoding device. 
C) transmission device. 
D) form of feedback.

Question 10

Julie is explaining an integrated marketing communications program to Michael. In this situation:

Accepted Answer

A) Julie is a sender and Michael is an encoder. 
B) Julie is a receiver and Michael is using a transmission device. 
C) Julie is a sender and Michael is a receiver. 
D) Julie is a transmission device and Michael is a decoder. 
A) Julie is a sender and Michael is an encoder. 
B) Julie is a receiver and Michael is using a transmission device. 
C) Julie is a sender and Michael is a receiver. 
D) Julie is a transmission device and Michael is a decoder.

Question 11

Traditional media channels include each of the following except:

Accepted Answer

A) television. 
B) radio. 
C) outdoor. 
D) internet. 
A) television. 
B) radio. 
C) outdoor. 
D) internet.

Question 12

Retailers control shelf allocations and have access to purchase data. This means retailers determine:

Accepted Answer

A) what products and brands are placed on stores shelves. 
B) what marketing tools manufacturers use. 
C) who has the power in the distribution channel. 
D) what products manufacturers produce. 
A) what products and brands are placed on stores shelves. 
B) what marketing tools manufacturers use. 
C) who has the power in the distribution channel. 
D) what products manufacturers produce.

Question 13

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function.

Accepted Answer

A) True 
 B)False

Question 14

When Sean shops for an automobile, which are the senders in the communication process?

Accepted Answer

A) Honda and Toyota 
B) NBC and CSPAN 
C) The New York Times and the Chicago Sun Times 
D) A website and social media 
A) Honda and Toyota 
B) NBC and CSPAN 
C) The New York Times and the Chicago Sun Times 
D) A website and social media

Question 15

Promotions that are oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:

Accepted Answer

A) consumer promotions. 
B) rebate programs. 
C) direct marketing programs. 
D) trade promotions. 
A) consumer promotions. 
B) rebate programs. 
C) direct marketing programs. 
D) trade promotions.

Question 16

When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

Accepted Answer

A) True 
 B)False

Question 17

The term "alternative marketing" includes each of the following except:

Accepted Answer

A) buzz marketing. 
B) social networks and blogs. 
C) guerrilla marketing. 
D) product placement. 
A) buzz marketing. 
B) social networks and blogs. 
C) guerrilla marketing. 
D) product placement.

Question 18

What elements are involved in the selling component of integrated marketing communications?

Accepted Answer

They are: database, direct res

Question 19

In international marketing communications, standardization is:

Accepted Answer

A) presenting the same message across national boundaries. 
B) a form of adaptation. 
C) new product development. 
D) a new form of the promotions mix. 
A) presenting the same message across national boundaries. 
B) a form of adaptation. 
C) new product development. 
D) a new form of the promotions mix.

Question 20

Define integrated marketing communications. What makes it different from traditional promotion programs?

Accepted Answer

IMC is the coordination and integration

In the marketing mix, where does integrated marketing communications belong?

Promotions offered by manufacturers that serve as enticements to push the product through the channel are:

GIMC stands for:

Define GIMC. Why is GIMC important?

Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers holding more channel power.

Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process.

A contact point is any point where consumers interact with a company or acquire information about a company.

Internet-based communications have evolved from web advertisements to interactive websites, blogs, and social media.

A consumer sees a billboard while driving. The billboard is a(n):

Julie is explaining an integrated marketing communications program to Michael. In this situation:

Traditional media channels include each of the following except:

Retailers control shelf allocations and have access to purchase data. This means retailers determine:

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function.

When Sean shops for an automobile, which are the senders in the communication process?

Promotions that are oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:

When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

The term "alternative marketing" includes each of the following except:

What elements are involved in the selling component of integrated marketing communications?

In international marketing communications, standardization is:

Define integrated marketing communications. What makes it different from traditional promotion programs?

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 1: Integrated Marketing Communications

In the marketing mix, where does integrated marketing communications belong?

Promotions offered by manufacturers that serve as enticements to push the product through the channel are:

GIMC stands for:

Define GIMC. Why is GIMC important?

Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers holding more channel power.

Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process.

A contact point is any point where consumers interact with a company or acquire information about a company.

Internet-based communications have evolved from web advertisements to interactive websites, blogs, and social media.

A consumer sees a billboard while driving. The billboard is a(n):

Julie is explaining an integrated marketing communications program to Michael. In this situation:

Traditional media channels include each of the following except:

Retailers control shelf allocations and have access to purchase data. This means retailers determine:

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function.

When Sean shops for an automobile, which are the senders in the communication process?

Promotions that are oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:

When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

The term "alternative marketing" includes each of the following except:

What elements are involved in the selling component of integrated marketing communications?

In international marketing communications, standardization is:

Define integrated marketing communications. What makes it different from traditional promotion programs?

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters