Exam 12: Sales Promotions

A trade show participant from another country is more likely to be ready to make a purchase than a domestic attendee.

A bonus pack works best to attract new customers.

For contests and sweepstakes, what is the difference between extrinsic value and intrinsic value in prizes?

A self-liquidating premium is one in which the consumer pays a small amount money for the gift or item.

Manufacturers consider slotting fees to be fair because the fee is paid upfront and encourages retailers to place the product on store shelves.

Cash returns on hard goods, such as appliances and electronics, are:

Rewards given as part of a consumer contest are also known as spiff money.

When two products from the same company are promoted together within one consumer promotion, it is a(n):

Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys. Oscar is which type of consumer?

Placing a sample bar of soap in every mailbox within a 10-block area is an example of which type of sampling?

At a trade show, manufacturers should not pursue which type of buyer group because they are not interested in buying and would take up too much of the vendor's time?

Name the various forms of sampling.

What benefits are associated with price-offs?

Retailers benefit from co-op advertising in each of the following ways except:

A major disadvantage of sampling is the cost, both of producing and distributing the sample.

Which of these can be used by retailers to always have one brand on sale while others are off-deal?

Unsuccessful products that do not sell and are taken off the market may be charged exit fees.

Retailers use each of the following reasons to justify slotting fees except:

Manufacturers should concentrate their efforts at trade shows on each of the following buyer groups except:

The primary difference between trade incentives and trade allowances is that for the trade incentive: