Exam 9: Social Media

Social media strategies currently used by brands include each of the following except:

Social media marketing is the utilization of social media and/or social networks to market a product, company, or brand.

The type of blog that offers a brand the most control over posted content as well as visitor comments is:

Current trends in consumer video sharing include all of the following except:

Despite its changing demographics, Facebook remains an attractive social media network for advertisers because:

One company at the forefront of consumer-generated reviews is:

Viral marketing is:

Why are marketers engaging in social media marketing?

Social media strategies currently used by brands include each of the following except:

An excellent content seeding program that takes advantage of human competitiveness is to offer:

Niche social networking sites:

Social media marketing is:

Giving away free merchandise or using other promotional incentives is always needed to engage fans through social media.

A company-sponsored blog can provide valuable insights into how customers view the company, its brands, and its products.

Effective real-time marketing requires:

Providing incentives for consumers to share content about a brand is:

If a brand wants to target African-Americans through social media, a good social networking site to use would be Twitter.

In order to avoid litigation, marketers involved in real-time marketing must:

The top two reasons consumers follow a brand on social media is to:

In recruiting brand advocates through social listening, the most critical characteristic is an emotional connection to the brand.