Exam 9: Social Media

The social media networking site that has the least influence on purchases is:

A financial incentive that can be part of a content seeding program by a brand is to offer consumers something exclusive that makes that consumer feel special.

The website or social media site most likely to influence purchases is:

Rather than access a brand's website or contact technical support, many consumers go to YouTube to see videos on how to use a product or repair it.

Any digital tool or venue that allows individuals to socialize on the web is:

The many forms of social media marketing mean that viral marketing is more effective today than in the past.

Social media provides a unique venue for brands to connect with loyal customers while at the same time influencing other consumers.

While a large number of consumers post videos on YouTube, few consumers have their own YouTube channel.

Discuss the social media marketing strategies being used by brands.

Viral marketing campaigns can utilize email or blogs.

Annie loves Kate Spade fashions and has created a video showing off some of the Kate Spade clothes she has purchased. Posting this video to YouTube is an example of which consumer video sharing trend?

The mobile photo and video sharing network owned by Facebook with over 200 million users is:

Customer interactions on social media is important to brands because what customers say about a brand carries more weight than what a brand says about itself.

The type of blog that offers a brand the least control over posted content as well as visitor comments is:

Which word-of-mouth communication is provided by individuals who are seen as thought or opinion leaders within their social circles or as experts within a particular field?

The bulletin-board style social networking site with over 70 million users is:

Twitter is a good way for businesses to learn what consumers are saying about their business.

For Twitter, marketing professionals believe the most valuable social media metric is:

What three types of interactive blogs do company marketers use?

If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is: