Question 1

Samsung's marketing team wants to increase impressions and enhance ad recall. The best position for Samsung's video ads is:

Accepted Answer

A) pre-roll. 
B) mid-roll. 
C) post-roll. 
D) either mid-roll or post-roll. 
A) pre-roll. 
B) mid-roll. 
C) post-roll. 
D) either mid-roll or post-roll.

Question 2

The number of teens using Facebook is currently declining while the number of individuals 55 years old or older is steadily increasing.

Accepted Answer

A) True 
 B)False

Question 3

For some brands, increasing sales and building brand loyalty can be primary objectives of a social media marketing campaign.

Accepted Answer

A) True 
 B)False

Question 4

Describe influencer marketing.

Accepted Answer

Influencer marketing involves an individ

Question 5

A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:

Accepted Answer

A) buzz frequency. 
B) frequency. 
C) reach. 
D) brand buzz. 
A) buzz frequency. 
B) frequency. 
C) reach. 
D) brand buzz.

Question 6

Customer comments about a brand on social media are especially beneficial to brands because they:

Accepted Answer

A) increase brand exposure. 
B) allow fans to engage with a brand. 
C) provide word-of-mouth endorsements for the brand. 
D) generate leads and increase sales. 
A) increase brand exposure. 
B) allow fans to engage with a brand. 
C) provide word-of-mouth endorsements for the brand. 
D) generate leads and increase sales.

Question 7

In growing revenue and building brand loyalty through Facebook, "likes" is more important than "shares."

Accepted Answer

A) True 
 B)False

Question 8

A common method of content seeding is offering some type of financial incentive, such as coupons, rebates, and contests.

Accepted Answer

A) True 
 B)False

Question 9

Overall, males utilize social media more than females.

Accepted Answer

A) True 
 B)False

Question 10

Mentions of the brand name in social media will automatically boost organic search rankings.

Accepted Answer

A) True 
 B)False

Question 11

The most popular marketing tactics being used by brands with Instagram are:

Accepted Answer

A) encouraging consumers to upload, share, or like personal photos wearing or displaying the brand. 
B) offering coupons, contests, and sweepstakes. 
C) offering contests and using crowdsourcing of photos and videos. 
D) offering prizes for liking photos or videos and linking photos or videos displaying the brand to the brand's website. 
A) encouraging consumers to upload, share, or like personal photos wearing or displaying the brand. 
B) offering coupons, contests, and sweepstakes. 
C) offering contests and using crowdsourcing of photos and videos. 
D) offering prizes for liking photos or videos and linking photos or videos displaying the brand to the brand's website.

Question 12

Primary Twitter users tend to have all of the following demographic characteristics except:

Accepted Answer

A) ages 18 to 29. 
B) African American. 
C) urban resident. 
D) female. 
A) ages 18 to 29. 
B) African American. 
C) urban resident. 
D) female.

Question 13

While Facebook has a large number of users, only 10 percent update their status daily and only 15 percent make comments once a day or more.

Accepted Answer

A) True 
 B)False

Question 14

While consumer-generated reviews can provide valuable information to a company about its products, they do not provide any information about how its brands compare with other brands.

Accepted Answer

A) True 
 B)False

Question 15

A local newspaper reporter is an opinion leader when it comes to recognizing the best bar-b-que in town. The reporter could be included in which type of program?

Accepted Answer

A) Biased marketing 
B) Opinionated marketing 
C) Influencer marketing 
D) Brand loyalty marketing 
A) Biased marketing 
B) Opinionated marketing 
C) Influencer marketing 
D) Brand loyalty marketing

Question 16

For social media to enhance a brand's image it must provide solutions, useful information, and product insights.

Accepted Answer

A) True 
 B)False

Question 17

The best position for video ads to maximize click-through rate is:

Accepted Answer

A) pre-roll. 
B) mid-roll. 
C) post-roll. 
D) either mid-roll or post-roll. 
A) pre-roll. 
B) mid-roll. 
C) post-roll. 
D) either mid-roll or post-roll.

Question 18

The success of Oreos during the 2013 Super Bowl game led to:

Accepted Answer

A) viral marketing campaigns created prior to live events, but launched during live events. 
B) the creation of interactive blogs that engage fans of a sporting event. 
C) the creation of war rooms during live events to create and execute instant marketing messages. 
D) content seeding strategies employed just prior to and during live sporting events. 
A) viral marketing campaigns created prior to live events, but launched during live events. 
B) the creation of interactive blogs that engage fans of a sporting event. 
C) the creation of war rooms during live events to create and execute instant marketing messages. 
D) content seeding strategies employed just prior to and during live sporting events.

Question 19

For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

Accepted Answer

A) True 
 B)False

Question 20

Explain the terms "social network" and "social media marketing."

Accepted Answer

A social network is a social structure o

Samsung's marketing team wants to increase impressions and enhance ad recall. The best position for Samsung's video ads is:

The number of teens using Facebook is currently declining while the number of individuals 55 years old or older is steadily increasing.

For some brands, increasing sales and building brand loyalty can be primary objectives of a social media marketing campaign.

Describe influencer marketing.

A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:

Customer comments about a brand on social media are especially beneficial to brands because they:

In growing revenue and building brand loyalty through Facebook, "likes" is more important than "shares."

A common method of content seeding is offering some type of financial incentive, such as coupons, rebates, and contests.

Overall, males utilize social media more than females.

Mentions of the brand name in social media will automatically boost organic search rankings.

The most popular marketing tactics being used by brands with Instagram are:

Primary Twitter users tend to have all of the following demographic characteristics except:

While Facebook has a large number of users, only 10 percent update their status daily and only 15 percent make comments once a day or more.

While consumer-generated reviews can provide valuable information to a company about its products, they do not provide any information about how its brands compare with other brands.

A local newspaper reporter is an opinion leader when it comes to recognizing the best bar-b-que in town. The reporter could be included in which type of program?

For social media to enhance a brand's image it must provide solutions, useful information, and product insights.

The best position for video ads to maximize click-through rate is:

The success of Oreos during the 2013 Super Bowl game led to:

For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

Explain the terms "social network" and "social media marketing."

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: Social Media

Samsung's marketing team wants to increase impressions and enhance ad recall. The best position for Samsung's video ads is:

The number of teens using Facebook is currently declining while the number of individuals 55 years old or older is steadily increasing.

For some brands, increasing sales and building brand loyalty can be primary objectives of a social media marketing campaign.

Describe influencer marketing.

A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:

Customer comments about a brand on social media are especially beneficial to brands because they:

In growing revenue and building brand loyalty through Facebook, "likes" is more important than "shares."

A common method of content seeding is offering some type of financial incentive, such as coupons, rebates, and contests.

Overall, males utilize social media more than females.

Mentions of the brand name in social media will automatically boost organic search rankings.

The most popular marketing tactics being used by brands with Instagram are:

Primary Twitter users tend to have all of the following demographic characteristics except:

While Facebook has a large number of users, only 10 percent update their status daily and only 15 percent make comments once a day or more.

While consumer-generated reviews can provide valuable information to a company about its products, they do not provide any information about how its brands compare with other brands.

A local newspaper reporter is an opinion leader when it comes to recognizing the best bar-b-que in town. The reporter could be included in which type of program?

For social media to enhance a brand's image it must provide solutions, useful information, and product insights.

The best position for video ads to maximize click-through rate is:

The success of Oreos during the 2013 Super Bowl game led to:

For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

Explain the terms "social network" and "social media marketing."

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters