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During a Recent Blizzard, Starbuck's Sent Messages on Facebook and Twitter

Question 172

Multiple Choice

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:


A) content seeding.
B) viral marketing.
C) consumer-generated reviews.
D) real-time marketing.

Correct Answer:

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