Question 1

One of the unique characteristics of services products is that of simultaneity (inseparability), which occurs because:

Accepted Answer

A) The high people content can cause variability in product quality 
B) Services cannot be saved or stored 
C) Services cannot be separated from the physical goods 
D) Fluctuating demand often requires special staffing strategies 
E) None of the above 
A) The high people content can cause variability in product quality 
B) Services cannot be saved or stored 
C) Services cannot be separated from the physical goods 
D) Fluctuating demand often requires special staffing strategies 
E) None of the above

Question 2

According to Lovelock et al (2004) services can be classified as:

Accepted Answer

A) People-processing services 
B) Information-processing services 
C) Possession-processing services 
D) All of the above 
E) Options A and C only 
A) People-processing services 
B) Information-processing services 
C) Possession-processing services 
D) All of the above 
E) Options A and C only

Question 3

Which of the following IS a stage of the international project screening process

Accepted Answer

A) Fiscal screen 
B) Linkage screen 
C) Customer screen 
D) Non-competitive screen 
E) All of the above 
A) Fiscal screen 
B) Linkage screen 
C) Customer screen 
D) Non-competitive screen 
E) All of the above

Question 4

One of the weaknesses of Australian firms, when considering their positioning for international projects, is that they are seen as a threat to other businesses.

Accepted Answer

A) True 
 B)False

Question 5

Services products have four key marketing characteristics that distinguish them from physical goods. Which one of the following is NOT a characteristic of services products?

Accepted Answer

A) Heterogeneous 
B)  Intangible 
C) Homogeneous 
D) Perishable 
E) Inseparable 
A) Heterogeneous 
B)  Intangible 
C) Homogeneous 
D) Perishable 
E) Inseparable

Question 6

Rising expectations, greater affluence and more focus on leisure and quality of life have caused increased expenditure on services products, such as tourism.

Accepted Answer

A) True 
 B)False

Question 7

There are two broad drivers that influence the 'internationalisation' of service firms. These are:

Accepted Answer

A) Product level and firm level 
B) Industry level and Regional level 
C) Industry level and firm level 
D) Product level and Industry level 
E) Client level and firm level 
A) Product level and firm level 
B) Industry level and Regional level 
C) Industry level and firm level 
D) Product level and Industry level 
E) Client level and firm level

Question 8

Discuss the intrinsic and extrinsic factors that a firm faces at the different stages of screening when bidding for an international project.

Accepted Answer

Elements at each stage of the screening

Question 9

As a general rule, there is a greater level of cultural sensitivity with services products than with tangible goods.

Accepted Answer

A) True 
 B)False

Question 10

Executive recruitment and market research companies are typical examples of location-bound customised projects.

Accepted Answer

A) True 
 B)False

Question 11

There are three major forms that projects can take in the international domain which are:

Accepted Answer

A) Partial, Turn-key, Turn-key plus 
B) Commission-based, Up-front payment, Deferred payment 
C) Advisory, Implementation, Strategic 
D) Full, Partial, Service only 
E) Joint, Stand-alone, Consortium 
A) Partial, Turn-key, Turn-key plus 
B) Commission-based, Up-front payment, Deferred payment 
C) Advisory, Implementation, Strategic 
D) Full, Partial, Service only 
E) Joint, Stand-alone, Consortium

Question 12

When promoting their skills for a project, a firm should focus more on the product rather than their image.

Accepted Answer

A) True 
 B)False

Question 13

How does the marketing of business services overseas differ from that of consumer goods services? Use examples to explain your answer.

Accepted Answer

Business services can range from relativ

Question 14

The SERVQUAL model identifies five components of service quality.

Accepted Answer

A) True 
 B)False

Question 15

When a supplier establishes an office in the foreign country and develops a partnership or appoints a representative, this is referred to as:

Accepted Answer

A) Consumption abroad 
B) Commercial presence 
C) Movement of natural persons 
D) International movement 
E) Cross border 
A) Consumption abroad 
B) Commercial presence 
C) Movement of natural persons 
D) International movement 
E) Cross border

Question 16

In high context cultures, frontline employees:

Accepted Answer

A) Are more likely to respond to the wishes of the customer 
B) Are less likely to respond to the wishes of the customer 
C) Focus on the outcomes of service delivery 
D) All of the above 
E) Options B and C only 
A) Are more likely to respond to the wishes of the customer 
B) Are less likely to respond to the wishes of the customer 
C) Focus on the outcomes of service delivery 
D) All of the above 
E) Options B and C only

Question 17

Which industry currently represents Australia's largest services export?

Accepted Answer

A) Health services 
B) Retailing 
C) Professional services 
D) Education 
E) Tourism 
A) Health services 
B) Retailing 
C) Professional services 
D) Education 
E) Tourism

Question 18

When bidding for an international project, it should be kept in mind that the award always goes to the lowest bidder.

Accepted Answer

A) True 
 B)False

Question 19

Explain the four distinguishing characteristics that differentiate services products from physical goods. Identify what steps a firm might take to overcome any problems that each of these characteristics can present when marketing a services product overseas.

Accepted Answer

The four distinguishing characteristics

Question 20

Lovelock has suggested that the transformation of the service economy comes under five headings. Which of the following is NOT one of these headings?

Accepted Answer

A) Business trends 
B) Social changes 
C) Government regulation 
D) Internationalisation 
E) None of the above 
A) Business trends 
B) Social changes 
C) Government regulation 
D) Internationalisation 
E) None of the above

One of the unique characteristics of services products is that of simultaneity (inseparability), which occurs because:

According to Lovelock et al (2004) services can be classified as:

Which of the following IS a stage of the international project screening process

One of the weaknesses of Australian firms, when considering their positioning for international projects, is that they are seen as a threat to other businesses.

Services products have four key marketing characteristics that distinguish them from physical goods. Which one of the following is NOT a characteristic of services products?

Rising expectations, greater affluence and more focus on leisure and quality of life have caused increased expenditure on services products, such as tourism.

There are two broad drivers that influence the 'internationalisation' of service firms. These are:

Discuss the intrinsic and extrinsic factors that a firm faces at the different stages of screening when bidding for an international project.

As a general rule, there is a greater level of cultural sensitivity with services products than with tangible goods.

Executive recruitment and market research companies are typical examples of location-bound customised projects.

There are three major forms that projects can take in the international domain which are:

When promoting their skills for a project, a firm should focus more on the product rather than their image.

How does the marketing of business services overseas differ from that of consumer goods services? Use examples to explain your answer.

The SERVQUAL model identifies five components of service quality.

When a supplier establishes an office in the foreign country and develops a partnership or appoints a representative, this is referred to as:

In high context cultures, frontline employees:

Which industry currently represents Australia's largest services export?

When bidding for an international project, it should be kept in mind that the award always goes to the lowest bidder.

Explain the four distinguishing characteristics that differentiate services products from physical goods. Identify what steps a firm might take to overcome any problems that each of these characteristics can present when marketing a services product overseas.

Lovelock has suggested that the transformation of the service economy comes under five headings. Which of the following is NOT one of these headings?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

International Marketing in the Decade Ahead

Filters

Exam 17: Marketing Services and Projects Overseas

One of the unique characteristics of services products is that of simultaneity (inseparability), which occurs because:

According to Lovelock et al (2004) services can be classified as:

Which of the following IS a stage of the international project screening process

One of the weaknesses of Australian firms, when considering their positioning for international projects, is that they are seen as a threat to other businesses.

Services products have four key marketing characteristics that distinguish them from physical goods. Which one of the following is NOT a characteristic of services products?

Rising expectations, greater affluence and more focus on leisure and quality of life have caused increased expenditure on services products, such as tourism.

There are two broad drivers that influence the 'internationalisation' of service firms. These are:

Discuss the intrinsic and extrinsic factors that a firm faces at the different stages of screening when bidding for an international project.

As a general rule, there is a greater level of cultural sensitivity with services products than with tangible goods.

Executive recruitment and market research companies are typical examples of location-bound customised projects.

There are three major forms that projects can take in the international domain which are:

When promoting their skills for a project, a firm should focus more on the product rather than their image.

How does the marketing of business services overseas differ from that of consumer goods services? Use examples to explain your answer.

The SERVQUAL model identifies five components of service quality.

When a supplier establishes an office in the foreign country and develops a partnership or appoints a representative, this is referred to as:

In high context cultures, frontline employees:

Which industry currently represents Australia's largest services export?

When bidding for an international project, it should be kept in mind that the award always goes to the lowest bidder.

Explain the four distinguishing characteristics that differentiate services products from physical goods. Identify what steps a firm might take to overcome any problems that each of these characteristics can present when marketing a services product overseas.

Lovelock has suggested that the transformation of the service economy comes under five headings. Which of the following is NOT one of these headings?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

International Marketing in the Decade Ahead

Filters