Question 1

E-government is centralised control over internet access in a country.

Accepted Answer

A) True 
 B)False

Question 2

Explain the external and internal factors that influence how consumers behave online.

Accepted Answer

How consumers behave online will have bo

Question 3

Segmented pricing online allows an organisation to discriminate on price by geographic region.

Accepted Answer

A) True 
 B)False

Question 4

An international marketer must determine if the skill level and knowledge of the consumer supports the introduction of a high technology item.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the implications for international marketing of an increasingly global information-rich environment.

Accepted Answer

Knowledge is the main source of value an

Question 6

E-marketing is defined as the continuous optimisation of a firm's activities through digital technology.

Accepted Answer

A) True 
 B)False

Question 7

Which ways have advances in information technology impacted international marketing?

Accepted Answer

A)  Increased costs of doing business internationally 
B)  Created an international trade in technology-related products and services 
C)  Led to improved communication and access to information 
D)  Options A, B and C 
E)  Options B and C only 
A)  Increased costs of doing business internationally 
B)  Created an international trade in technology-related products and services 
C)  Led to improved communication and access to information 
D)  Options A, B and C 
E)  Options B and C only

Question 8

As a result of the increased use of technology, the power of information is shifting from consumers to producers.

Accepted Answer

A) True 
 B)False

Question 9

The diffusion process can be characterised by market lag time, which is the elapsed time between initial output of a product and the commencement of its production in an overseas market.

Accepted Answer

A) True 
 B)False

Question 10

Barriers to consumer adoption of the internet include:

Accepted Answer

A)  cost, fear and age. 
B)  technology, age and cost. 
C)  knowledge, cost and age. 
D)  cost, age and value. 
E)  cost, value and fear. 
A)  cost, fear and age. 
B)  technology, age and cost. 
C)  knowledge, cost and age. 
D)  cost, age and value. 
E)  cost, value and fear.

Question 11

Which of the following is NOT an e-commerce business model?

Accepted Answer

A)  Pure play model 
B)  Bricks and mortar-only model 
C)  Business process-level model 
D)  Enterprise-level model 
E)  Activity-level model 
A)  Pure play model 
B)  Bricks and mortar-only model 
C)  Business process-level model 
D)  Enterprise-level model 
E)  Activity-level model

Question 12

It is anticipated that greater use of the internet by small and medium-sized business firms (SMEs) will increase the competitive advantages that economies of scale normally deliver.

Accepted Answer

A) True 
 B)False

Question 13

The fifth techno-economic paradigm is driven by the microprocessor and, in the first phase, a number of 'carrier branches' based on the microprocessor have emerged and evolved into new or redefined industries.

Accepted Answer

A) True 
 B)False

Question 14

The business models of pure play and bricks-and-mortar elements can never be combined in a single organisation.

Accepted Answer

A) True 
 B)False

Question 15

The tendency for customers to adopt new products or new technologies is similar from one country to the next.

Accepted Answer

A) True 
 B)False

Question 16

The level of influence of the internet on attitudes and behaviours is a function of:

Accepted Answer

A)  knowledge of the internet and the cost of buying goods online. 
B)  familiarity with the web and the cultural background of the consumer. 
C)  the time spent looking for information and the complexity of searching. 
D)  the time spent online and the importance of the web as an information source. 
E)  access to the internet and the time spent looking for information. 
A)  knowledge of the internet and the cost of buying goods online. 
B)  familiarity with the web and the cultural background of the consumer. 
C)  the time spent looking for information and the complexity of searching. 
D)  the time spent online and the importance of the web as an information source. 
E)  access to the internet and the time spent looking for information.

Question 17

The adoption process for new technology or a new product can vary significantly from country to country. Explain the five characteristics that a product needs to offer to prospective users to improve its chances of adoption in an overseas market.

Accepted Answer

Marketers can improve the chances of a p

Question 18

The six techno-economic paradigms that have occurred since the Industrial Revolution in the late 18th century are:

Accepted Answer

A)  monarchy, republic, socialist, communist, market and neo-market. 
B)  agrarian, mercantile, mass production, mass customisation and digital, information and communication. 
C)  agrarian, mercantile, heavy engineering, mass production, digital and customization. 
D)  agricultural, manufacturing, services, telecommunications, biotechnology and nanotechnology. 
E)  early mechanisation, steam power and railway, electrical and heavy engineering, mass production, information and communication and information omnipresence . 
A)  monarchy, republic, socialist, communist, market and neo-market. 
B)  agrarian, mercantile, mass production, mass customisation and digital, information and communication. 
C)  agrarian, mercantile, heavy engineering, mass production, digital and customization. 
D)  agricultural, manufacturing, services, telecommunications, biotechnology and nanotechnology. 
E)  early mechanisation, steam power and railway, electrical and heavy engineering, mass production, information and communication and information omnipresence .

Question 19

The adoption and diffusion process for new products involves a number of stages, including:

Accepted Answer

A)  trial. 
B)  interest. 
C)  awareness. 
D)  evaluation. 
E)  all of the above. 
A)  trial. 
B)  interest. 
C)  awareness. 
D)  evaluation. 
E)  all of the above.

Question 20

By adopting the concept of the 'globally networked business enterprise', many firms are able to improve their business success through the key areas of:

Accepted Answer

A)  e-learning. 
B)  customer support. 
C)  e-commerce. 
D)  options A, B and C. 
E)  options A and B only. 
A)  e-learning. 
B)  customer support. 
C)  e-commerce. 
D)  options A, B and C. 
E)  options A and B only.

E-government is centralised control over internet access in a country.

Explain the external and internal factors that influence how consumers behave online.

Segmented pricing online allows an organisation to discriminate on price by geographic region.

An international marketer must determine if the skill level and knowledge of the consumer supports the introduction of a high technology item.

Discuss the implications for international marketing of an increasingly global information-rich environment.

E-marketing is defined as the continuous optimisation of a firm's activities through digital technology.

Which ways have advances in information technology impacted international marketing?

As a result of the increased use of technology, the power of information is shifting from consumers to producers.

The diffusion process can be characterised by market lag time, which is the elapsed time between initial output of a product and the commencement of its production in an overseas market.

Barriers to consumer adoption of the internet include:

Which of the following is NOT an e-commerce business model?

It is anticipated that greater use of the internet by small and medium-sized business firms (SMEs) will increase the competitive advantages that economies of scale normally deliver.

The fifth techno-economic paradigm is driven by the microprocessor and, in the first phase, a number of 'carrier branches' based on the microprocessor have emerged and evolved into new or redefined industries.

The business models of pure play and bricks-and-mortar elements can never be combined in a single organisation.

The tendency for customers to adopt new products or new technologies is similar from one country to the next.

The level of influence of the internet on attitudes and behaviours is a function of:

The adoption process for new technology or a new product can vary significantly from country to country. Explain the five characteristics that a product needs to offer to prospective users to improve its chances of adoption in an overseas market.

The six techno-economic paradigms that have occurred since the Industrial Revolution in the late 18th century are:

The adoption and diffusion process for new products involves a number of stages, including:

By adopting the concept of the 'globally networked business enterprise', many firms are able to improve their business success through the key areas of:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 5: Technology Change and International Marketing

E-government is centralised control over internet access in a country.

Explain the external and internal factors that influence how consumers behave online.

Segmented pricing online allows an organisation to discriminate on price by geographic region.

An international marketer must determine if the skill level and knowledge of the consumer supports the introduction of a high technology item.

Discuss the implications for international marketing of an increasingly global information-rich environment.

E-marketing is defined as the continuous optimisation of a firm's activities through digital technology.

Which ways have advances in information technology impacted international marketing?

As a result of the increased use of technology, the power of information is shifting from consumers to producers.

The diffusion process can be characterised by market lag time, which is the elapsed time between initial output of a product and the commencement of its production in an overseas market.

Barriers to consumer adoption of the internet include:

Which of the following is NOT an e-commerce business model?

It is anticipated that greater use of the internet by small and medium-sized business firms (SMEs) will increase the competitive advantages that economies of scale normally deliver.

The fifth techno-economic paradigm is driven by the microprocessor and, in the first phase, a number of 'carrier branches' based on the microprocessor have emerged and evolved into new or redefined industries.

The business models of pure play and bricks-and-mortar elements can never be combined in a single organisation.

The tendency for customers to adopt new products or new technologies is similar from one country to the next.

The level of influence of the internet on attitudes and behaviours is a function of:

The adoption process for new technology or a new product can vary significantly from country to country. Explain the five characteristics that a product needs to offer to prospective users to improve its chances of adoption in an overseas market.

The six techno-economic paradigms that have occurred since the Industrial Revolution in the late 18th century are:

The adoption and diffusion process for new products involves a number of stages, including:

By adopting the concept of the 'globally networked business enterprise', many firms are able to improve their business success through the key areas of:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters