Question 1

External public relations focuses on interactions with:

Accepted Answer

A)  suppliers. 
B)  management. 
C)  customers. 
D)  employees. 
A)  suppliers. 
B)  management. 
C)  customers. 
D)  employees.

Question 2

What is the main concern about using a multi-national mega-agency?

Accepted Answer

A)  That the agency will not be able to provide effective marketing solutions 
B)  That the agency will charge fees to the employing company that exceed the original costs in the bid 
C)  That the agency will also be servicing a competitive company, resulting in a conflict of interest 
D)  That the agency will not be able to withstand the pressure of servicing an international company 
A)  That the agency will not be able to provide effective marketing solutions 
B)  That the agency will charge fees to the employing company that exceed the original costs in the bid 
C)  That the agency will also be servicing a competitive company, resulting in a conflict of interest 
D)  That the agency will not be able to withstand the pressure of servicing an international company

Question 3

Sampling is not a form of sales promotion.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not one of the recommended traits of a crisis management policy?

Accepted Answer

A)  Openness about corporate activities 
B)  Keeping issues and answers internally located 
C)  Integrity 
D)  Clear communication 
A)  Openness about corporate activities 
B)  Keeping issues and answers internally located 
C)  Integrity 
D)  Clear communication

Question 5

When there is a unique market condition in a local market, what are international marketers apt to do?

Accepted Answer

A)  Not market in that region 
B)  Use the national branded strategy 
C)  Localize the marketing campaign 
D)  Pause the marketing campaign until a new regime is in place 
A)  Not market in that region 
B)  Use the national branded strategy 
C)  Localize the marketing campaign 
D)  Pause the marketing campaign until a new regime is in place

Question 6

Which country spends the most on advertising, outpacing the next five countries combined?

Accepted Answer

A)  Japan 
B)  United Kingdom 
C)  China 
D)  United States 
A)  Japan 
B)  United Kingdom 
C)  China 
D)  United States

Question 7

Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a budgeting method for an international promotional program?

Accepted Answer

A)  Objective and task 
B)  Percentage of sales 
C)  Executive judgment 
D)  Pre-planned experimental approach 
A)  Objective and task 
B)  Percentage of sales 
C)  Executive judgment 
D)  Pre-planned experimental approach

Question 9

Media vehicles that have target audiences in at least three continents are called mass marketing media.

Accepted Answer

A) True 
 B)False

Question 10

Nothing is more essential to the planning of international promotional campaigns than the establishment of colorful and entertaining advertisements.

Accepted Answer

A) True 
 B)False

Question 11

A major objective of media strategy, on an international basis in a global market, is to reach the intended target audience with maximum efficiency and reach.

Accepted Answer

A) True 
 B)False

Question 12

Advertising in global media is dominated by major consumer ad categories, particularly airlines, financial services, telecommunications, automobiles, and tobacco.

Accepted Answer

A) True 
 B)False

Question 13

Corporate image advertising seeks to isolate one core value and reiterate it through solicitation of government contracts via proposals and RFP processes, which in turn support tactical operations of suggested programs.

Accepted Answer

A) True 
 B)False

Question 14

International marketing campaigns are similar to domestic campaigns in that they may be targeted to multiple audiences.

Accepted Answer

A) True 
 B)False

Question 15

_______ may also be saved in engaging in global image campaigning, especially of the same campaign or core concepts can be used across borders.

Accepted Answer

A)  Efficiency 
B)  Time 
C)  Costs 
D)  Labor 
A)  Efficiency 
B)  Time 
C)  Costs 
D)  Labor

Question 16

Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?

Accepted Answer

A)  The diffusion of the product or service into the market 
B)  The regional differences in the competitors' advertising 
C)  The criteria on which the customer will evaluate the product 
D)  The product's positioning 
A)  The diffusion of the product or service into the market 
B)  The regional differences in the competitors' advertising 
C)  The criteria on which the customer will evaluate the product 
D)  The product's positioning

Question 17

Global media is characterized by having a centralized office and media outlets on how many continents?

Accepted Answer

A)  One 
B)  Two 
C)  Three 
D)  All seven 
A)  One 
B)  Two 
C)  Three 
D)  All seven

Question 18

Creating brand awareness by arranging to have a product shown or used in a visual media such as movies, television, games, or web sites is known as:

Accepted Answer

A)  movie marketing. 
B)  out takes. 
C)  intakes. 
D)  product placement. 
A)  movie marketing. 
B)  out takes. 
C)  intakes. 
D)  product placement.

External public relations focuses on interactions with:

What is the main concern about using a multi-national mega-agency?

Sampling is not a form of sales promotion.

Which of the following is not one of the recommended traits of a crisis management policy?

When there is a unique market condition in a local market, what are international marketers apt to do?

Which country spends the most on advertising, outpacing the next five countries combined?

Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.

Which of the following is not a budgeting method for an international promotional program?

Media vehicles that have target audiences in at least three continents are called mass marketing media.

Nothing is more essential to the planning of international promotional campaigns than the establishment of colorful and entertaining advertisements.

A major objective of media strategy, on an international basis in a global market, is to reach the intended target audience with maximum efficiency and reach.

Advertising in global media is dominated by major consumer ad categories, particularly airlines, financial services, telecommunications, automobiles, and tobacco.

Corporate image advertising seeks to isolate one core value and reiterate it through solicitation of government contracts via proposals and RFP processes, which in turn support tactical operations of suggested programs.

International marketing campaigns are similar to domestic campaigns in that they may be targeted to multiple audiences.

_______ may also be saved in engaging in global image campaigning, especially of the same campaign or core concepts can be used across borders.

Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?

Global media is characterized by having a centralized office and media outlets on how many continents?

Creating brand awareness by arranging to have a product shown or used in a visual media such as movies, television, games, or web sites is known as:

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Filters

Exam 18: Global Promotional Strategies

External public relations focuses on interactions with:

What is the main concern about using a multi-national mega-agency?

Sampling is not a form of sales promotion.

Which of the following is not one of the recommended traits of a crisis management policy?

When there is a unique market condition in a local market, what are international marketers apt to do?

Which country spends the most on advertising, outpacing the next five countries combined?

Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.

Which of the following is not a budgeting method for an international promotional program?

Media vehicles that have target audiences in at least three continents are called mass marketing media.

Nothing is more essential to the planning of international promotional campaigns than the establishment of colorful and entertaining advertisements.

A major objective of media strategy, on an international basis in a global market, is to reach the intended target audience with maximum efficiency and reach.

Advertising in global media is dominated by major consumer ad categories, particularly airlines, financial services, telecommunications, automobiles, and tobacco.

Corporate image advertising seeks to isolate one core value and reiterate it through solicitation of government contracts via proposals and RFP processes, which in turn support tactical operations of suggested programs.

International marketing campaigns are similar to domestic campaigns in that they may be targeted to multiple audiences.

_______ may also be saved in engaging in global image campaigning, especially of the same campaign or core concepts can be used across borders.

Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?

Global media is characterized by having a centralized office and media outlets on how many continents?

Creating brand awareness by arranging to have a product shown or used in a visual media such as movies, television, games, or web sites is known as:

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Filters