Question 1

A global product launch means introducing a product into two countries over a period of five years.

Accepted Answer

A) True 
 B)False

Question 2

GM, Ford, and DaimlerChrysler have joined together to develop new concepts for use in the automotive sector. What is this agreement called?

Accepted Answer

A)  Joint Operating Agreement (JO
A)  
B)  Multi-national collusion 
C)  R&D Consortia 
D)  Vroom marketing 
A)  Joint Operating Agreement (JO
A)  
B)  Multi-national collusion 
C)  R&D Consortia 
D)  Vroom marketing

Question 3

Which of the following is a disadvantage of the product portfolio approach?

Accepted Answer

A)  A global view of the competitive structure 
B)  International competitive behavior follows different rules than the domestic market. 
C)  A guide for the formulation of marketing objectives for specific markets 
D)  A convenient visual communication goal 
A)  A global view of the competitive structure 
B)  International competitive behavior follows different rules than the domestic market. 
C)  A guide for the formulation of marketing objectives for specific markets 
D)  A convenient visual communication goal

Question 4

Which of the following is not a benefit that a brand provides for a consumer?

Accepted Answer

A)  Reduced risk of complicated buying decisions 
B)  Emotional benefits 
C)  A sense of community 
D)  Lackluster support and product switching 
A)  Reduced risk of complicated buying decisions 
B)  Emotional benefits 
C)  A sense of community 
D)  Lackluster support and product switching

Question 5

The product development process begins with:

Accepted Answer

A)  idea generation. 
B)  customer complaints or feedback. 
C)  pricing wars. 
D)  distribution analysis. 
A)  idea generation. 
B)  customer complaints or feedback. 
C)  pricing wars. 
D)  distribution analysis.

Question 6

The product development process begins with idea generation.

Accepted Answer

A) True 
 B)False

Question 7

Why are international product development teams gaining popularity among multinational marketers?

Accepted Answer

In product development, multinational co

Question 8

During the early stages of the product development process, the global emphasis is on identifying and evaluating the requirements of both the managing unit and the affected units and incorporating them into the plan.

Accepted Answer

A) True 
 B)False

Question 9

What types of products make up a market portfolio?

Accepted Answer

A)  New, growing, and mature 
B)  Situational, immobile, and fluid 
C)  Intensive, extensive, and submissive 
D)  Distant, shoreline, and inner-city 
A)  New, growing, and mature 
B)  Situational, immobile, and fluid 
C)  Intensive, extensive, and submissive 
D)  Distant, shoreline, and inner-city

Question 10

The main goal of the product development process is to:

Accepted Answer

A)  develop a standard product or product line. 
B)  focus on one product for all countries so that standardization can be achieved. 
C)  build adaptability into products to achieve worldwide appeal. 
D)  cannibalize existing domestic products. 
A)  develop a standard product or product line. 
B)  focus on one product for all countries so that standardization can be achieved. 
C)  build adaptability into products to achieve worldwide appeal. 
D)  cannibalize existing domestic products.

Question 11

Advertising agencies and market research organizations can be instrumental in scanning the globe for new product ideas. These companies provide a valuable service to the international marketer and are commonly referred to as:

Accepted Answer

A)  facilitating agencies. 
B)  expensive. 
C)  off the mark. 
D)  precursor litigants. 
A)  facilitating agencies. 
B)  expensive. 
C)  off the mark. 
D)  precursor litigants.

Question 12

A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?

Accepted Answer

A)  Level of market acceptance or rejection 
B)  Pleasant vs. uncomfortable marketing strategies 
C)  Current sales, loyalty, potential, and trends 
D)  Product placement opportunities 
A)  Level of market acceptance or rejection 
B)  Pleasant vs. uncomfortable marketing strategies 
C)  Current sales, loyalty, potential, and trends 
D)  Product placement opportunities

Question 13

Which of the following is the term for what shapes customer decisions, and ultimately, creates economic value for a product?

Accepted Answer

A)  Spacing 
B)  End cap 
C)  Branding 
D)  Segmenting 
A)  Spacing 
B)  End cap 
C)  Branding 
D)  Segmenting

Question 14

Which of the following is not one of the three choices of branding that are available to global marketers within the global, regional, and local dimensions of product development?

Accepted Answer

A)  Brands can feature the corporate name. 
B)  Marketers can have family brands for a wide range of products or product variations. 
C)  Black label generic products can be converted into brands. 
D)  Individual brands can exist for each item in the product line. 
A)  Brands can feature the corporate name. 
B)  Marketers can have family brands for a wide range of products or product variations. 
C)  Black label generic products can be converted into brands. 
D)  Individual brands can exist for each item in the product line.

Question 15

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

Accepted Answer

A)  Grand scale economic development 
B)  Since this form of marketing cannot be eliminated, it is best to be involved. 
C)  Most companies already have private labels. 
D)  Positioning pressure 
A)  Grand scale economic development 
B)  Since this form of marketing cannot be eliminated, it is best to be involved. 
C)  Most companies already have private labels. 
D)  Positioning pressure

Question 16

All of the following affect the lag time between foreign market introduction and production or marketing abroad except:

Accepted Answer

A)  the product involved. 
B)  the degree of newness. 
C)  customer characteristics. 
D)  foreign government legislative session dates. 
A)  the product involved. 
B)  the degree of newness. 
C)  customer characteristics. 
D)  foreign government legislative session dates.

Question 17

Which of the following entities has led to the significant increase in private brand goods?

Accepted Answer

A)  Weak subsidiaries 
B)  Strong intermediaries 
C)  Franchised companies 
D)  Plastic credit cards 
A)  Weak subsidiaries 
B)  Strong intermediaries 
C)  Franchised companies 
D)  Plastic credit cards

Question 18

Branding is one of the major benefits of a well-conducted portfolio analysis.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a reason for international product failure?

Accepted Answer

A)  Customer filtration 
B)  Lack of product distinctiveness 
C)  Unexpected technical problems 
D)  Mismatches between functions 
A)  Customer filtration 
B)  Lack of product distinctiveness 
C)  Unexpected technical problems 
D)  Mismatches between functions

Question 20

The rapid pace of technology has allowed international marketers to design products easily and with relatively little expense through the use of computer technology. This design process is called:

Accepted Answer

A)  implementation. 
B)  computer-aided design (CA
D) . 
C)  retro-techno development (RT
D) . 
D)  modifications via electronics (MV
E) . 
A)  implementation. 
B)  computer-aided design (CA
D) . 
C)  retro-techno development (RT
D) . 
D)  modifications via electronics (MV
E) .

A global product launch means introducing a product into two countries over a period of five years.

GM, Ford, and DaimlerChrysler have joined together to develop new concepts for use in the automotive sector. What is this agreement called?

Which of the following is a disadvantage of the product portfolio approach?

Which of the following is not a benefit that a brand provides for a consumer?

The product development process begins with:

The product development process begins with idea generation.

Why are international product development teams gaining popularity among multinational marketers?

During the early stages of the product development process, the global emphasis is on identifying and evaluating the requirements of both the managing unit and the affected units and incorporating them into the plan.

What types of products make up a market portfolio?

The main goal of the product development process is to:

Advertising agencies and market research organizations can be instrumental in scanning the globe for new product ideas. These companies provide a valuable service to the international marketer and are commonly referred to as:

A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?

Which of the following is the term for what shapes customer decisions, and ultimately, creates economic value for a product?

Which of the following is not one of the three choices of branding that are available to global marketers within the global, regional, and local dimensions of product development?

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

All of the following affect the lag time between foreign market introduction and production or marketing abroad except:

Which of the following entities has led to the significant increase in private brand goods?

Branding is one of the major benefits of a well-conducted portfolio analysis.

Which of the following is not a reason for international product failure?

The rapid pace of technology has allowed international marketers to design products easily and with relatively little expense through the use of computer technology. This design process is called:

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 14: Global Product Management and Branding

A global product launch means introducing a product into two countries over a period of five years.

GM, Ford, and DaimlerChrysler have joined together to develop new concepts for use in the automotive sector. What is this agreement called?

Which of the following is a disadvantage of the product portfolio approach?

Which of the following is not a benefit that a brand provides for a consumer?

The product development process begins with:

The product development process begins with idea generation.

Why are international product development teams gaining popularity among multinational marketers?

During the early stages of the product development process, the global emphasis is on identifying and evaluating the requirements of both the managing unit and the affected units and incorporating them into the plan.

What types of products make up a market portfolio?

The main goal of the product development process is to:

Advertising agencies and market research organizations can be instrumental in scanning the globe for new product ideas. These companies provide a valuable service to the international marketer and are commonly referred to as:

A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?

Which of the following is the term for what shapes customer decisions, and ultimately, creates economic value for a product?

Which of the following is not one of the three choices of branding that are available to global marketers within the global, regional, and local dimensions of product development?

What is the reason many international marketers become strategically involved in private brand manufacturing and marketing?

All of the following affect the lag time between foreign market introduction and production or marketing abroad except:

Which of the following entities has led to the significant increase in private brand goods?

Branding is one of the major benefits of a well-conducted portfolio analysis.

Which of the following is not a reason for international product failure?

The rapid pace of technology has allowed international marketers to design products easily and with relatively little expense through the use of computer technology. This design process is called:

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters