Exam 12: Marketing Communications

The two main concerns when selecting media are effectiveness in reaching the appropriate target market and placing the advertising in a program that has dominance in strategy, participation and destination.

Network television is the main communication tool used by exporters to communicate with the foreign marketplace from their domestic base because U.S. networks are now globally satellite-distributed.

Customer relationship management includes sales efforts linked to customer information whereby an exporters sales office in direct contact with the target market buyer.

Personal selling is the most effective of the promotional tools available to the marketer, and the cost per contact sale is low because of the personal nature of the process.

When a company uses the telephone as a means of marketing, this is called:

For the marketer-intermediary interaction to work, which one is not one of the general guidelines?

The process of creating and sending the message from the sender to receiver is called:

Which of the following are the two biggest dangers faced international negotiations?

The practice of promoting the interests of the company by associating it with a specific event or a cause is referred to as:

When the exporter uses indirect exports to reach international markets, the export process is externalized through an intermediary who takes care of the international sales effort.

When multiple forms of message delivery are used to develop a relationship with the prospect, this synergy is that is also known as IMC Process is described as:

The process of assisting and persuading a prospect to buy a good or service or to act on an idea through the use of person-to-person communication with intermediaries and/or final customers is known as:

Personal selling would be considered which type of strategy?

Marketing goods and services through trade shows is a European tradition that dates back to 1240 A.D.

Which of the following is not part of the influences on negotiation style?

How should one use communication to be effective, maximize their outcome, and be successful overall?

Which of the following is NOT a stage of international negotiation?

Identify the term defined as direct inducements that provide extra product value or incentive to the sales force, intermediaries or ultimate consumers.

Direct marketing establishes a relationship with a customer in order to initiate immediate and measurable responses.

When someone responds to a message through any one of a variety of means, this is termed feedback.