Exam 1: Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Match -Determines the personality and the overall visual/verbal voice and/or style of the advertised message.

Match -The part of a brief that defines the goals or what advertising efforts need to accomplish.

Match -The target category that breaks down the target based on lifestyle.

Match -Refers to the communication options such as advertising out-of-home and direct marketing for example that will be used to reach the target with the advertised message. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -A document usually created by the client, that organizes a brands overall environment within the market place. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -Name for a specific attribute unique to a brand such as color or size. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -The representative from the brand that works with the advertising agency.

Match -The section of the creative brief that tells the creative team how they will talk to the target.

Match -Refers to the age or time a brand has been in the marketplace.

Match -Defines how the target thinks about a product or service as compared to the competition.

Match -A short statement usually placed near the logo that highlights the campaign direction. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -Those creative individuals who work outside an agency that are hired on a per project basis.

Match -The target category that defines why a person buys. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -A small sample group of the target market that gathers together to discuss or use the brand in a controlled environment.

Match -Those targeted individuals most likely to use the brand or service.