Multiple Choice
Match
-Determines the personality and the overall visual/verbal voice and/or style of the advertised message.
A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience
Correct Answer:
Verified
Correct Answer:
Verified
Q16: Match<br>-The opinion, favorable or otherwise the target
Q17: Match<br>-What will be screamed out or featured
Q18: Match<br>-Found within the creative strategy it defines
Q19: Match<br>-Those individuals who work on both the
Q20: Match<br>-The name for the type of research
Q22: Match<br>-The part of a brief that defines
Q23: Match<br>-The target category that breaks down the
Q24: Match<br>-Refers to the communication options such as
Q25: Match<br>-A document usually created by the client,
Q26: Match<br>-Name for a specific attribute unique to