Multiple Choice
Match
-Those individuals who work on both the visual and verbal message within an advertising agency.
A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Match<br>-The target category that segregates out where
Q15: Match<br>-Data that employs the use of open-ended
Q16: Match<br>-The opinion, favorable or otherwise the target
Q17: Match<br>-What will be screamed out or featured
Q18: Match<br>-Found within the creative strategy it defines
Q20: Match<br>-The name for the type of research
Q21: Match<br>-Determines the personality and the overall visual/verbal
Q22: Match<br>-The part of a brief that defines
Q23: Match<br>-The target category that breaks down the
Q24: Match<br>-Refers to the communication options such as