Exam 17: What Makes Mobile Work

Match -These ads are placed within content such as between images or paragraphs of copy.

Match -These types of ads are located in mobile web browsers in the same way they are in traditional web browsers.

Match -A single web page that opens after the viewer clicks on a search result or online ad.

Match -Mobile content that automatically reacts to changes in screen size.

Match -One of the easiest ways for brands to share rich media content.

Match -This mobile option can be either an interactive or non-interactive ad that might include, streaming audio and/or video or other user interaction beyond just clicking or tapping.

Match -This type of mobile advertising uses both text and video and goes to only those who have opted-in to receive them.

Match -This simple, commonly employed form of mobile advertising is also known as Short Message Service.

Match -Advertising that is not typically considered intrusive because it fits seamlessly into the user experience.

Match -By using this interactive advertising option, both smart phones and tablets can bring images alive by using their built-in cameras to overlay copy and/or advertising content on top of real-world objects.

Match -Location-based mobile advertising that reaches the target near or at the point of purchase.

Match -Refers to the varied visual and verbal components seen in the ad.

Match -These popular videos can play before, during and after a video seen within an apps native content.

Match -Full screen videos that pop up during any type of break within the app, such as after completing a game.

Match -Mobile content that uses fixed layout sizes making it not only more expensive but more time consuming to produce.

Match -A full-page rich media ad that loads between page views on a site.

Match -Mobile advertising is also know by this term.

Match -If you want to create a more personal and focused experience, these mobile options are a great choice.

Match -These paired with text links were the first form of mobile advertising.

Match -A short mobile alert that is sent to a smartphone from an application to deliver important information to a mobile user who has opted-in to receive them.