Exam 12: Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

Match -Two or more separate but compatible brands have joined together to encourage their target to use the brands together.

Match -Shared advertising ads that feature one dominant advertiser.

Match -A star shaped announcement device most commonly placed at the top of an ad.

Match -A part of the center or inner margins of the magazine that is pulled into a magazines binding when printed.

Match -The amount of money that was spent on advertising versus how much money was made.

Match -An absorbent low-grade paper.

Match -An ad that takes over the front page of a newspaper above the fold.

Match -The area that extends beyond the trim in magazine design.

Match -A term used for mediums who sale direct to the consumer.

Match -Another name for a border.

Match -Shared advertising between two brands that have equal budgets and equal visual and verbal exposure.

Match -A type of fold used in magazine that features one or more folds that fold inward toward the ad's center when the magazine is closed.

Match -A small triangular sales or announcement device that is typically seen attached to an ads corners.

Match -The safe area type must be confined within for magazine ads.

Match -Refers to the size of the ad and where a magazine ad will be trimmed after printing.

Match -An announcement sales device usually seen at the top of an ad.