Multiple Choice
Match
-Shared advertising between two brands that have equal budgets and equal visual and verbal exposure.
A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Match<br>-An absorbent low-grade paper.<br>A) Return on Investment<br>B)
Q7: Match<br>-An ad that takes over the front
Q8: Match<br>-The area that extends beyond the trim
Q9: Match<br>-A term used for mediums who sale
Q10: Match<br>-Another name for a border.<br>A) Return on
Q12: Match<br>-A type of fold used in magazine
Q13: Match<br>-A small triangular sales or announcement device
Q14: Match<br>-The safe area type must be confined
Q15: Match<br>-Refers to the size of the ad
Q16: Match<br>-An announcement sales device usually seen at