Exam 14: Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

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Match -Seen on the driver's side, these ads partially wrap an ad around a buses mid section.

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Correct Answer:
Verified

U

Match -This type of outdoor board uses computer based technology to regularly change what's displayed on a screen and are a great choice for campaigns with multiple concepts.

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Correct Answer:
Verified

H

Match -Desirable, front interior bus advertising.

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Correct Answer:
Verified

J

Match -Bus advertising that appears only on the curb side of the street.

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Match -Advertising seen at subway entrances.

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Match -A large outdoor structure that is used to display an advertising message that is often painted directly on the canvas' surface or a vinyl material.

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Match -This type of bus advertising appears on the buses rear end.

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Match -A form of out-of-home, that reaches the millions of people who use public transportation or see public vehicles while moving about on foot, by car, bicycles, or from their office windows.

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Match -To increase memorability advertisers can often buy all or a combination of advertised locations within a station.

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Match -Glass floor displays.

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Match -A term used to describe the most elaborate type of outdoor boards.

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Match -This type of bus advertising completely covers a bus.

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Match -This type of transit advertising displays the advertised message on both the curb and street sides of the bus.

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(70)

Match -Large, typically local ads located in bus, train, or subway stations or airline waiting areas.

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Match -Colorful, digitally controlled and manipulated boards are composed of long tightly-positioned, triangular prisms or strips that turn or flip every seven-to-eight seconds.

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(75)

Match -Advertising that appears inside of a bus.

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(71)

Match -This type of interior bus advertising allows the brand to buy out the entire interior inventory.

(Multiple Choice)
4.7/5
(76)

Match -Dynamic and creatively diverse monoliths that have a lot to show and little to say.

(Multiple Choice)
4.9/5
(84)

Match -Direct response interior bus advertising sporting removable advertising material.

(Multiple Choice)
4.8/5
(75)

Match -Another form of movable outdoor advertising appears on the backs and side of semitrailer trucks.

(Multiple Choice)
5.0/5
(66)
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