Exam 14: Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising
Exam 1: Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative35 Questions
Exam 2: Conceptual Development10 Questions
Exam 3: Getting Attention and Delivering an Informative Message22 Questions
Exam 4: Visuals and Their Voice in Advertising15 Questions
Exam 5: Type As a Design Element27 Questions
Exam 6: The Many Visual and Verbal Voices of Color20 Questions
Exam 7: The Stages of Design10 Questions
Exam 8: Layout Options and What They Say18 Questions
Exam 9: Spokespersons and Character Representatives As Part of the Concept10 Questions
Exam 10: Graphic Design, Logo and Package Development13 Questions
Exam 11: Writing Copy That Strategically Promotes the Brand and Talks to the Target45 Questions
Exam 12: Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles16 Questions
Exam 13: The Design Behind Broadcast31 Questions
Exam 14: Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising22 Questions
Exam 15: Direct Marketing: The Old Guard20 Questions
Exam 16: What Makes Internet and Social Media Marketing Work58 Questions
Exam 17: What Makes Mobile Work20 Questions
Exam 18: Campaign and Visual and Verbal Uniformity Across Multiple Mediums10 Questions
Exam 19: Pitching, Approvals and Deadlines15 Questions
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-Seen on the driver's side, these ads partially wrap an ad around a buses mid section.
Free
(Multiple Choice)
4.8/5
(88)
Correct Answer:
U
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-This type of outdoor board uses computer based technology to regularly change what's displayed on a screen and are a great choice for campaigns with multiple concepts.
Free
(Multiple Choice)
5.0/5
(76)
Correct Answer:
H
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-Desirable, front interior bus advertising.
Free
(Multiple Choice)
4.8/5
(67)
Correct Answer:
J
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-Bus advertising that appears only on the curb side of the street.
(Multiple Choice)
4.8/5
(77)
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-A large outdoor structure that is used to display an advertising message that is often painted directly on the canvas' surface or a vinyl material.
(Multiple Choice)
4.8/5
(85)
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-This type of bus advertising appears on the buses rear end.
(Multiple Choice)
4.9/5
(83)
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-A form of out-of-home, that reaches the millions of people who use public transportation or see public vehicles while moving about on foot, by car, bicycles, or from their office windows.
(Multiple Choice)
4.7/5
(70)
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-To increase memorability advertisers can often buy all or a combination of advertised locations within a station.
(Multiple Choice)
4.9/5
(80)
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-A term used to describe the most elaborate type of outdoor boards.
(Multiple Choice)
4.7/5
(73)
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-This type of bus advertising completely covers a bus.
(Multiple Choice)
4.8/5
(67)
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-This type of transit advertising displays the advertised message on both the curb and street sides of the bus.
(Multiple Choice)
4.8/5
(70)
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-Large, typically local ads located in bus, train, or subway stations or airline waiting areas.
(Multiple Choice)
4.8/5
(66)
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-Colorful, digitally controlled and manipulated boards are composed of long tightly-positioned, triangular prisms or strips that turn or flip every seven-to-eight seconds.
(Multiple Choice)
5.0/5
(75)
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-This type of interior bus advertising allows the brand to buy out the entire interior inventory.
(Multiple Choice)
4.7/5
(76)
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-Dynamic and creatively diverse monoliths that have a lot to show and little to say.
(Multiple Choice)
4.9/5
(84)
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-Direct response interior bus advertising sporting removable advertising material.
(Multiple Choice)
4.8/5
(75)
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-Another form of movable outdoor advertising appears on the backs and side of semitrailer trucks.
(Multiple Choice)
5.0/5
(66)
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