Exam 13: The Design Behind Broadcast

Match -Any spoken word heard on or off-screen.

Match -Mutually dependent thirty second radio or television commercials that have been split into two separate 15 second commercials. A) Jingle B) Talent C) Production D) Testimonials E) Fact Sheet F) Voice Over G) Scenes H) Visual Images I) Announcer J) Sound Effects K) Camera Shots L) Torture Tests M) Music N) Script O) Demonstration P) Camera Instructions Q) Postproduction R) Creative Comparisons S) Dialogue T) Interactive Television U) Infomercials V) Frame Transitions W) Metaphors X) Product Placement Y) Social TV Z) Vignette AA) Preproduction AB) Storyboard AC) Frames AD) Slice of Life AE) Piggyback

Match -The first step in television that covers development of the script and storyboard and the hiring of talent. A) Jingle B) Talent C) Production D) Testimonials E) Fact Sheet F) Voice Over G) Scenes H) Visual Images I) Announcer J) Sound Effects K) Camera Shots L) Torture Tests M) Music N) Script O) Demonstration P) Camera Instructions Q) Postproduction R) Creative Comparisons S) Dialogue T) Interactive Television U) Infomercials V) Frame Transitions W) Metaphors X) Product Placement Y) Social TV Z) Vignette AA) Preproduction AB) Storyboard AC) Frames AD) Slice of Life AE) Piggyback

Match -This television delivery method takes a chunk from the target's life. A) Jingle B) Talent C) Production D) Testimonials E) Fact Sheet F) Voice Over G) Scenes H) Visual Images I) Announcer J) Sound Effects K) Camera Shots L) Torture Tests M) Music N) Script O) Demonstration P) Camera Instructions Q) Postproduction R) Creative Comparisons S) Dialogue T) Interactive Television U) Infomercials V) Frame Transitions W) Metaphors X) Product Placement Y) Social TV Z) Vignette AA) Preproduction AB) Storyboard AC) Frames AD) Slice of Life AE) Piggyback

Match -The copy sheet that holds everything that will be said in both radio and television.

Match -An authoritative voice for the brand that is both seen and heard delivering the copy on screen.

Match -Each commercial or audio and video scene is confined to this. A) Jingle B) Talent C) Production D) Testimonials E) Fact Sheet F) Voice Over G) Scenes H) Visual Images I) Announcer J) Sound Effects K) Camera Shots L) Torture Tests M) Music N) Script O) Demonstration P) Camera Instructions Q) Postproduction R) Creative Comparisons S) Dialogue T) Interactive Television U) Infomercials V) Frame Transitions W) Metaphors X) Product Placement Y) Social TV Z) Vignette AA) Preproduction AB) Storyboard AC) Frames AD) Slice of Life AE) Piggyback

Match -Used to set a mood in movies, television shows, and commercials.

Match -Predetermined directives that deal with how the camera should move in a scene.

Match -The video portions of a commercial.

Match -The noises we hear in ads.

Match -If you need to show durability this type of television commercial will show the brand placed under some type of extreme conditions.

Match -An individual who delivers the message off-screen.

Match -This type of engaging television offers the target the chance to click on a link, via a keyboard or remote, or take a picture of a quick response code right off the television screen.

Match -An ad read live by a radio personality for 30 to 60 seconds relies on a comprehensive list supplied by the ad agency to deliver the brands message and talk about their overall experiences with the brand.

Match -The deliberate placement of a brand into a television commercial, video or movie.

Match -The first instruction seen in each and every frame besides frame one.

Match -Describes how the commercial will move from one frame into the next.

Match -The stage that covers the television shoot.

Match -This type of television commercial compares a brand to something abstract, like alligators to dry skin.