Question 1

Match
-The easiest way to suggest quality in a television commercial is to compare the brand to quality such as a high performance car.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 2

Match
-Shows the visual and verbal portion of a television commercial or video.
A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Accepted Answer

The answer of Match
-Shows the visual and verbal portion of...

Question 3

Match
-The use of social media while watching a television program.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 4

Match
-The television stage that covers the editing process.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 5

Match
-A type of television ad that lets current users speak for the brand.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 6

Match
-A television ad that features an ongoing series of related short stories that highlight the key consumer benefit in unique ways.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 7

Match
-This show and tell type of commercial is ideally suited to television.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 8

Match
-A type of television commercial that can either show the brand alone, in use, or in a setting.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 9

Match
-Catchy music played on any medium with sound.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 10

Match
-Those individuals who will deliver the copy or dialogue and be seen on camera.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Question 11

Match
-A long commercial, that lasts about thirty to sixty minutes.

Accepted Answer

A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback 
A)  Jingle 
B)  Talent 
C)  Production 
D)  Testimonials 
E)  Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
A
A)  Preproduction
A
B)  Storyboard
A
C)  Frames
A
D)  Slice of Life
A
E)  Piggyback

Match -The easiest way to suggest quality in a television commercial is to compare the brand to quality such as a high performance car.

Match -The use of social media while watching a television program.

Match -The television stage that covers the editing process.

Match -A type of television ad that lets current users speak for the brand.

Match -A television ad that features an ongoing series of related short stories that highlight the key consumer benefit in unique ways.

Match -This show and tell type of commercial is ideally suited to television.

Match -A type of television commercial that can either show the brand alone, in use, or in a setting.

Match -Catchy music played on any medium with sound.

Match -Those individuals who will deliver the copy or dialogue and be seen on camera.

Match -A long commercial, that lasts about thirty to sixty minutes.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 13: The Design Behind Broadcast