Question 1

Match
-The height of a typeface's lowercase letters, and the length and height of the face's ascenders and descenders.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height K

Question 2

Match
-The amount of white space appearing between columns of body copy.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height Y

Question 3

Match
-A decorative or more graphic type style that has a loud voice and often an unusual or irregular appearance.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height Q

Question 4

Match
-The term used for the amount of white space that appears between lines of text set on the computer.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 5

Match
-Type that is designed to closely follow around the shape of a visual.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 6

Match
-Type styles are categorized by its name such as Future or Times that identifies its unique set of letters, numbers, and punctuation.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 7

Match
-The part of the letterform that extends upward from the main body of a letter.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 8

Match
-A term used to identify all of a typefaces upper and lowercase letters, numbers, and punctuation for a specific typeface.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 9

Match
-A term used to describe how easy it is to read and understand an ad with a quick glance.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 10

Match
-The name for a type style that has no thin lines attached to the letterform.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 11

Match
-The term used in design to define the white space that appears between hand drawn lines of text.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 12

Match
-A term used to identify the different thicknesses of a typeface.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 13

Match
-Occurs when a single word or first line of a paragraph appears at the end of a paragraph.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 14

Match
-The name given to a typeface that mimics handwriting.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 15

Match
-The term for typefaces that come in both serif and san serif versions.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 16

Match
-The invisible line that type sits on.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 17

Match
-A term used to define when the target can easily and quickly read an ad.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 18

Match
-A type style having serif or san serif characteristic and can project a corporate, forward thing, trendy or futuristic personality.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 19

Match
-The way lines of text are arranged on the page or screen.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 20

Match
-The term used to identify the numerical height of all letterforms.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Match -The height of a typeface's lowercase letters, and the length and height of the face's ascenders and descenders.

Match -The amount of white space appearing between columns of body copy.

Match -A decorative or more graphic type style that has a loud voice and often an unusual or irregular appearance.

Match -The term used for the amount of white space that appears between lines of text set on the computer.

Match -Type that is designed to closely follow around the shape of a visual.

Match -Type styles are categorized by its name such as Future or Times that identifies its unique set of letters, numbers, and punctuation.

Match -The part of the letterform that extends upward from the main body of a letter.

Match -A term used to identify all of a typefaces upper and lowercase letters, numbers, and punctuation for a specific typeface.

Match -A term used to describe how easy it is to read and understand an ad with a quick glance.

Match -The name for a type style that has no thin lines attached to the letterform.

Match -The term used in design to define the white space that appears between hand drawn lines of text.

Match -A term used to identify the different thicknesses of a typeface.

Match -Occurs when a single word or first line of a paragraph appears at the end of a paragraph.

Match -The name given to a typeface that mimics handwriting.

Match -The term for typefaces that come in both serif and san serif versions.

Match -The invisible line that type sits on.

Match -A term used to define when the target can easily and quickly read an ad.

Match -A type style having serif or san serif characteristic and can project a corporate, forward thing, trendy or futuristic personality.

Match -The way lines of text are arranged on the page or screen.

Match -The term used to identify the numerical height of all letterforms.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 5: Type As a Design Element