Question 1

Match
-The amount of space seen between letterforms set on a computer.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 2

Match
-The part of the letterform that extends downward below the line type sets on.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 3

Match
-A typeface that has delicate lines that are attached to the end of a larger, thicker stroke or line that protrudes from the edges of the letters.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 4

Match
-A simple way to determine if white space is visually equalized between both hand drawn and computer set letterforms and lines of text.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 5

Match
-The term used in design to define the amount of white space showing between hand drawn letterforms.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Question 6

Match
-The term used to define digital leading.
A) Points
B) Legibility
C) Descenders
D) Serif Type Style
E) Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
AA) Line Height

Accepted Answer

The answer of Match
-The term used to define digital leading.
A)...

Question 7

Match
-Occurs when one word, or the last line of a paragraph of copy appears at the top of the second column of type.

Accepted Answer

A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height 
A)  Points 
B)  Legibility 
C)  Descenders 
D)  Serif Type Style 
E)  Script Type Style
F) Typeface
G) Font
H) San Serif Type Style
I) Weight
J) Readability
K) X-Height
L) Ascenders
M) Modern Type Style
N) Letter Spacing
O) Text Wrap
P) Line Spacing
Q) Display Type Style
R)  Baseline
S) Leading
T) Widow
U) Eyeballing
V) Type Alignment
W) Super Families
X) Orphan
Y) Gutter
Z) Kerning
A
A)  Line Height

Match -The amount of space seen between letterforms set on a computer.

Match -The part of the letterform that extends downward below the line type sets on.

Match -A typeface that has delicate lines that are attached to the end of a larger, thicker stroke or line that protrudes from the edges of the letters.

Match -A simple way to determine if white space is visually equalized between both hand drawn and computer set letterforms and lines of text.

Match -The term used in design to define the amount of white space showing between hand drawn letterforms.

Match -Occurs when one word, or the last line of a paragraph of copy appears at the top of the second column of type.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 5: Type As a Design Element