Question 1

Match
-If you like to engage through anecdotes and examples the audience can relate to consider using this type of pitch option.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language N

Question 2

Match
-This verbal heavy presentation style uses large bold text that dominates each slide.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language G

Question 3

Match
-Typically created using PowerPoint or Keynote, and introduces the agency to the client and outlines the agency's solution to their advertising problem(s).

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language D

Question 4

Match
-This presentation style allows the speaker to deliver relatively detailed information using figures of speech, voice moderation, metaphors, body language and visual aids like PowerPoint.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 5

Match
-Use this type of pitch style if you are a great storyteller and absolutely hate PowerPoint presentations.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 6

Match
-The pitch process will begin as all advertising does with an internal deconstruction of the pitch brief also known as this.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 7

Match
-This graph is best used when you need to compare parts of a whole.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 8

Match
-This graph style is an image based type of bar graph.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 9

Match
-This type of graph uses rectangular or horizontal boxes to compare statistical information between different groups.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 10

Match
-This style of presentation, allows the speaker to connect with listeners by tying their wants, needs, and lifestyle choices, back to his own.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 11

Match
-This presentation option is for the energetic, inspirational, and charismatic speaker.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 12

Match
-If you are short on time, this is the presentation style to choose.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 13

Match
-This speaks volumes when presenting and should be closely monitored.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 14

Match
-This pitch style focuses on the visual rather than bulleted points.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Question 15

Match
-This type of graph is best used when you need to track changes or trends over time.

Accepted Answer

A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language 
A)  Connector Style 
B)  Request for Proposal 
C)  Lessig Style 
D)  Pitch Deck 
E)  Visual Style
F) Line Graph
G) Takahashi Style
H) Freeform Style
I) Simple Bar
J) Instructor Style
K) Pie Chart
L) Coaching Style
M) Pictogram
N) Storytelling Style
O) Body Language

Match -If you like to engage through anecdotes and examples the audience can relate to consider using this type of pitch option.

Match -This verbal heavy presentation style uses large bold text that dominates each slide.

Match -Typically created using PowerPoint or Keynote, and introduces the agency to the client and outlines the agency's solution to their advertising problem(s).

Match -This presentation style allows the speaker to deliver relatively detailed information using figures of speech, voice moderation, metaphors, body language and visual aids like PowerPoint.

Match -Use this type of pitch style if you are a great storyteller and absolutely hate PowerPoint presentations.

Match -The pitch process will begin as all advertising does with an internal deconstruction of the pitch brief also known as this.

Match -This graph is best used when you need to compare parts of a whole.

Match -This graph style is an image based type of bar graph.

Match -This type of graph uses rectangular or horizontal boxes to compare statistical information between different groups.

Match -This style of presentation, allows the speaker to connect with listeners by tying their wants, needs, and lifestyle choices, back to his own.

Match -This presentation option is for the energetic, inspirational, and charismatic speaker.

Match -If you are short on time, this is the presentation style to choose.

Match -This speaks volumes when presenting and should be closely monitored.

Match -This pitch style focuses on the visual rather than bulleted points.

Match -This type of graph is best used when you need to track changes or trends over time.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Filters

Exam 19: Pitching, Approvals and Deadlines