Exam 1: Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Match -This featured selling technique can either have a feature/benefit that is unique to the brand or one that will promote a commonplace feature benefit as unique.

Match -The group that has the greatest potential to buy in the future or influence the primary audience to buy. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -Lets the target know what they will personally get out of purchasing the brand.

Match -Specifics given to help the target with purchase such as an address, web address, credit cards accepted and so on.

Match -Term for when a brand needs to alter the way the target views the brand.

Match -Determines the best way to reach the target and whether the brand will fulfill an emotion or rational need.

Match -The name and/or symbol used to identify and set apart one product or service from another. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -This featured selling technique presents an innovative solution that sets the brand off from competitors.

Match -A short statement that expresses a company or corporate philosophy.

Match -Data that uses closed-ended or controlled surveys.

Match -The term used to define the favorable relationship between the brand and the target.

Match -Dissects the type of media used d own into individual media vehicles such as magazine, direct mail, social and so on.

Match -A document that lays out for the creative team the parameters for the visual and verbal message.

Match -The target category that segregates out where the target lives via state, region, or even zip code.

Match -Data that employs the use of open-ended questions, that are collected via surveys or polling.

Match -The opinion, favorable or otherwise the target has about a brand.

Match -What will be screamed out or featured both visually and verbally in all advertising efforts.

Match -Found within the creative strategy it defines how the brand will be positioned and can focus on the product and/or the consumer. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Match -Those individuals who work on both the visual and verbal message within an advertising agency.

Match -The name for the type of research that defines age, sex, income and so on. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience