Question 1

Match
-The formal name for shapes such as circles, squares, triangles, or rectangles.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design K

Question 2

Match
-A type of balance that implies an imaginary line that runs down the center of an ad where every component that appears on one side of the ad is duplicated in size or shape on the other.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design Q

Question 3

Match
-Something that has a predetermined purpose and response.
The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design D

Question 4

Match
-A type of texture where you can only see and feel the design elements.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 5

Match
-Designs that are defined only by length.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 6

Match
-The standard visual guidelines that govern the way the elements are used within a layout.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 7

Match
-Refers to the varied visual and verbal components seen in an ad.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 8

Match
-The term used to describe ads that have equilibrium or components that are equally distributed within the ad.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 9

Match
-A term used to describe designs or shapes that are defined by length, width and depth or volume.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 10

Match
-The term used to describe the negative space on a page.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 11

Match
-A principle of design that refers to occupied and unoccupied spaces within an ad.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 12

Match
-A type of balance that deals with optical weight.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 13

Match
-Refers to how visual and verbal elements will be organized within the design.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 14

Match
-The name for any shape found in nature or created using positive/negative space.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 15

Match
-The term that determines the need for every ad to have one components that is larger than the rest.
The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 16

Match
-The visual things seen in a design that include: line, shape, volume, texture, value and color.
The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 17

Match
-A type of texture used in three-dimensional design where you can actually reach out and feel the surface.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 18

Match
-Defines the overall shape or the roundness or flatness of an object.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 19

Match
-This principle of design also known as harmony, ensures all visual and verbal elements in an ad work together, to send a cohesive message.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Question 20

Match
-The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Accepted Answer

A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design 
A)  Elements of Design 
B)  Art 
C)  Dominance 
D)  Design 
E)  Dimension
F) Tactile
G) Eye Flow
H) Content
I) Form
J) Balance
K) Geometric
L) Unity
M) Organic
N) One-Dimensional Design
O) Implied
P) Principle of Design
Q) Formal
R) Two-Dimensional Design
S) White Space
T) Negative/Positive Space
U) Informal
V) Three Dimensional Design

Match -The formal name for shapes such as circles, squares, triangles, or rectangles.

Match -A type of balance that implies an imaginary line that runs down the center of an ad where every component that appears on one side of the ad is duplicated in size or shape on the other.

Match -Something that has a predetermined purpose and response. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Match -A type of texture where you can only see and feel the design elements.

Match -Designs that are defined only by length.

Match -The standard visual guidelines that govern the way the elements are used within a layout.

Match -Refers to the varied visual and verbal components seen in an ad.

Match -The term used to describe ads that have equilibrium or components that are equally distributed within the ad.

Match -A term used to describe designs or shapes that are defined by length, width and depth or volume.

Match -The term used to describe the negative space on a page.

Match -A principle of design that refers to occupied and unoccupied spaces within an ad.

Match -A type of balance that deals with optical weight.

Match -Refers to how visual and verbal elements will be organized within the design.

Match -The name for any shape found in nature or created using positive/negative space.

Match -The term that determines the need for every ad to have one components that is larger than the rest. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Match -The visual things seen in a design that include: line, shape, volume, texture, value and color. The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Match -A type of texture used in three-dimensional design where you can actually reach out and feel the surface.

Match -Defines the overall shape or the roundness or flatness of an object.

Match -This principle of design also known as harmony, ensures all visual and verbal elements in an ad work together, to send a cohesive message.

Match -The arrangement of an ads components in such a way as to create a predetermined path for the reader to follow.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 3: Getting Attention and Delivering an Informative Message